Unlock 3 simple marketing secrets that will make a difference to your success

By
Services for Real Estate Pros with Malfi Marketing Solutions ~ for real estate professionals

"The only place where success comes before work is in the dictionary." - Author Unknown

unlock marketing secrets

I often read many blog posts and receive comments and questions from individuals wondering where and how they should focus their efforts when it comes to marketing.

Sure, I could, and have, provided you with many marketing ideas, strategies and tools throughout my blog posts on where you can focus your marketing efforts.   But as we all know, marketing efforts and their results are just as unique as the person doing and managing them - because they are truly related to your marketplace, your ability to start, implement and maintain those efforts and measuring and changing things up as necessary.  What works for one person, or in one market might not necessarily work in another.  So how can you think about marketing in a very general way and still get great results? 

 Think of (your) marketing in these 3 ways: 

1.  Marketing is about slow, sustained efforts that build on your past successes.  It is not about creating some marketing pieces and having them lead to overnight recognition and success.  Create a plan, one you know you can commit to and stick with it for a set amount of time so that it's effectiveness and results can be measured. This is whether you are creating marketing materials, campaigns, using online tools - whatever the case is - pick them wisely so that you are not only effective in your marketing efforts but using your time wisely. Remember the road to success is always under construction.

 2. Marketing is about consistency and frequency.  Think about the consistent and frequent messages you've seen on your favorite products and services.  Not only have they stuck in your mind but these companies have built a trust and credibility with you (aka branding.)  A marketing campaign can be compared to a gym membership. It doesn't do any good unless you use it regularly - I think many of us have been there and can relate to this kind of thinking.

gym membership

3. Marketing is about hard work.  Read the opening quote again.  Success comes from putting in time and energy to your marketing plan and strategies.  That's right don't give up and don't abandon your marketing plan and efforts.  Give it some focus, attention and measure it before you change anything.  Many times failure comes from not realizing just how close we were to success when we gave up.

 

I'll remind you again of my post that suggested marketing tasks that you can focus on everyday to keep yourself focused on your business.  Here's the link for some inspiring ideas: http://activerain.com/blogsview/940156/Are-you-focused-on-these-simple-marketing-strategies-every-day

Now take those ideas and focus them on these 5 essential areas  of your business each and every day so that you are seeing success with your marketing efforts:

 

  1. Blog - did you post an informative, relevant, quality content post that your readers - both potential clients and colleagues - can relate to?  Or, if you didn't post today, did you at least read some of the posts and comment - engage with others on important topics that affect the real estate market.  Perhaps a post you commented on could be your inspiration for your next post.
  2. Your website - have you refreshed the content on your website recently.  Perhaps it's just ensuring some photos and listings are updated, post a new RE show, make sure your blog loads into your website, have a new article to post for your regularvisitors (that includes google.) EVERYONE likes new content.
  3. Email campaigns - when is the last time you sent out information to your sphere of influence?  Do you have a schedule?  Do you have certain topics that you have covered in your campaigns - anything you haven't yet?  Do you follow-up with clients on what you've sent? 
  4. Social Networking - do you "check in" on these sites in which you hear everyone talking about and saying they are getting business form or do you simply just have a profile set up?  Just like my reference to a gym membership - it won't do anything unless you use it.  Make a schedule - check in each morning for 15 minutes, lunch time, end of the day - whatever works for you but establish a plan and schedule and stick with it - make it work for you.
  5. Reaching out to your SOI every day - are you calling a few people each day?  Or sending them a note, email or something so they know they are being thought of?  What I have often discovered is that when I send a note to a client or call a client,  I often get a note or call back saying "I was just thinking of you."  What if that's the case and they are just waiting for you to contact them, remind them, refresh their memory.  Reach out and make the contact.

Easy Answers Button

These 5 areas of your business should help to make it easy for you to get and stay committted to your marketing efforts every day. 

This is not to say that marketing is an easy task - quite the contrary, Marketing is a commitment, a commitment you make to yourself, your business and your clients - every day.  The day you stop focusing on your marketing is the day, in my opinion that you have decided you no longer want your own business.

Did this post inspire you to think about marketing differently?

Did it encourage you to focus on one of those 5 key areas for easy success that can be felt daily?

Do you have a key marketing strategy that you perform daily that is making a difference?

*****************************************************************************************************

Ready to take your Marketing to new levels? Anne Marie Malfi ~ Malfi Marketing Solutions.com ~ Copyright 2009

Branding Sanity Workshops - Brought to you from a partnership between Anne Marie Malfi and Rebecca Levinson of Real Skillz.  Visit  http://brandingsanity.blinkweb.com/ for more details and to register for upcoming workshops.  Brokers: contact us for special pricing and/or custom designed training for your agents.

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If it's not evident to you by now, consumers are very knowledgeable and computer savvy and are using the Internet to not only search for homes but for real estate agents and real estate professionals who they feel are like minded and can lead them to the results they are looking for.  

As we all know, there are only 24 hours in a day to get it all done...are you focusing on the right stuff to grow your business and meet your client's needs? Contact us today to get started!

Ready to take your Marketing to new levels? Anne Marie Malfi ~ Malfi Marketing Solutions.com ~ Copyright 2011

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. D B 03/02/2009 11:22 AM
  2. Ryan Shaughnessy 04/20/2010 04:08 AM
Topic:
ActiveRain Community
Location:
Pennsylvania Bucks County
Groups:
Realtors®
The Art Of Marketing You
Marketing 101
Online/Offline Marketing and Advertising
ABC's of Real Estate Marketing
Tags:
success
consistency
marketing strategies
malfi marketing solutions
anne marie malfi
marketing tasks

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Rainmaker
406,660
Marian Goetzinger
Pine Knoll Shores Realty 252-422-9000 - Pine Knoll Shores, NC
Crystal Coast Real Estate NC

Great Post. I'm sharing it with all the brokers in my office and I'm bookmarking it to read more carefully and follow the links when I have time.  Thanks.

Mar 02, 2009 11:45 PM #65
Rainer
148,974
Aaron Poling
Long & Foster - Martinsburg, WV
Working to get YOU the BEST Deal!

Great content - i also like that your top suggestions for marketing take effort but not a great deal of capital

Mar 02, 2009 11:55 PM #66
Rainmaker
246,739
Brien Berard
Remax Professionals Laurel MD - Laurel, MD
Maryland Real Estate Agents - Laurel Real Estate

Who can argue with any of this.  I am doing some of it consistently, but I need to be more consistent with the SOI stuff.

Mar 03, 2009 12:00 AM #67
Rainmaker
662,099
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

All look forward to a list of helpful tips, thank you for your time to post these today.

Portsmouth NH Real estate

Mar 03, 2009 12:23 AM #68
Rainer
111,953
Kris Kombrink ~ The Kombrink Team
RE/MAX Excels - Chicago's Western Suburbs - Geneva, IL

Great post, Anne.  How many of us out there have long searched for the magic bullet?  And how long does it take to realize that no such thing exists?

Twitter

Mar 03, 2009 01:35 AM #69
Rainer
1,155
Albert Byrd
Albert Byrd RE Investment Ft Lauderdale, FL Great Condos Inc - Fort Lauderdale, FL

Albert Byrd, Broker, Investor, Partner for RE InvestmentCertainly makes good logical sense, Anne Marie. So, NOW, I just get the habit of doing it consistently...Thanks a million for the good pointers.

Mar 03, 2009 01:40 AM #70
Rainmaker
288,972
Pippa Mac
Chevaux Group Realtor, The Woodlands and Spring - The Woodlands, TX
The Woodlands TX Real Estate

Anne Marie ... thanks for the "Kick" .... I printed up the 5 actions I can do everyday and taped them to my mirror!!!!!!!!

Mar 03, 2009 02:16 AM #71
Rainmaker
124,911
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Peter - thank you what a nice compliment and I do hope it will help many gain focus on their marketing efforts.

Margaret - thank you - now I have to keep on my toes with you too :)

Tim - SOI is so very important - thank you.

Paul - You got that right - every day take action and things will come from it - I know from personal experience.

Judy - So happy this post will be helpful to you and happy to hear you have a great handle and focus on many of them.

Chris - How nice that a post can bring clarity to performing the basics - that is absolutely my intent.

Mary - thank you!

Mark - You got that right - marketing and blogging need slow, sustained efforts to truly see the great and hopefully long lasting benefits.

Ann - How nice!  (like the name by the way!)  So happy this post was that helpful to you and yes, we can all get caught up with the stuff of our day and a friendly reminder can make all the difference.

Michael - You're welcome.  I'm with you and trying to spend a chunk of time on those same social networks, building relationships and creating a network of associates.  I have a suggestion for you on that front if you're interested, feel free to contact me.

April - Great - I hope this and a few of my other posts will help you create an amazing marketing plan that will make all the difference to your success.

Mar 03, 2009 04:09 AM #72
Rainmaker
124,911
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Christopher & Stephanie - hello my philly friends - thank you.   I see we feel the same way about committment to marketing and seeing it through all the rough spots - it does take time and the time invested is so worth it in the long run.  Yes, I think having those 5 areas to focus just a bit each day makes a world of difference.

Hi Rebecca!  It was nice seeing us there together!  Yes, you and I march to the same drummer and we live by the examples we share with our clients and associates - something so refreshing to be associated with such a like minded associate and friend - thank you!

Valorie - I love that quote too and too often it's true - we give up and didn't realize just how close we were - love that you're going to share with your granddaughters - everyone needs motivation!

Silvia - Another great quote - I live by some of my quotes and this one is one I remind myself of often - we all are works in progress and so too are our businesses.

Brady - LOL - I know what you mean and carving out just a few parts in your day - say early morning - then hit the road with your clients, check in mid day or end of the day and at least you'll know that you're satisfying all aspects.  Good luck!

Issac - So happy that this and my other posts provided you with some ideas and inspiration.  Having a plan and breaking it down into small chunks is what will have you focused on your ultimate goals and meeting them with success - best of luck to you.

Suzanne - you're so very welcome!

Sheldon - that is so true - simple things can escape us so I'm always here to remind - cheers to you.

Rhonda - exactly - sometimes we get into the thought "hey, all is well, I don't need to do this, and this" BUT when things close, change, etc it's then that we'll be kicking ourselves saying why didn't I just keep doing it all along? Great point!

Mar 03, 2009 04:20 AM #73
Rainmaker
124,911
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Drew - I will as long as you keep coming back for them :)

Walter - I thank you for your great words - it's knowing that I've made a difference in someone's success and way of thinking that I find absolutely rewarding.

Heather - Thank you for the great compliment - I look forward to your return and getting to know you more.

Hi Bill!  Thank you and I couldn't agree more - as you know from personal experience - you have to give it lots of effort and attention and it doesn't just happen overnight - it's so important to keep at it, measure it over time and then make changes.

Maria - thank you and yes, being disciplined when it comes to your marketing efforts is what will have you on the road to success.

Hal - LOL - exactly - who wouldn't want a shortcut for instant success but it just doesn't work that way and realizing it and sticking with a plan is what will work.

Joan - Aww - how nice of you to say!  I'm so happy this post could provide both to you - you made my day!

Sharon - How nice - yes, I tend to write many posts that are seen as gentle reminders of the basics and I'm good with that!

Frank & Sharon - Sorry to hear about your assistant - please don't hesitate to let me know if I can help in anyway - I'll leave that to you.  Happy that I could help provide some areas for you to focus to keep those marketing efforts moving forward.

Zilkia - How very nice and happy that I can be a reference for you.

Donna - Exactly!

Mar 03, 2009 04:31 AM #74
Rainmaker
124,911
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Hello #1 - You are correct by focusing on those areas it can happen and I was speaking mostly to those individuals who are just starting out and need to get the basics down before taking it to the next level like you guys have.  Consistency is the key to overall success whether it marketing efforts, blogging, social networking, staying in contact with SOI and sticking with a marketing plan and routine - I could not agree with you more.  Thank you for your unending support of my message and the services I provide - it's so nice knowing that I have both.

Eileen - yes, so true- we all do know the basics and sometimes just need the inspiration and a different way of looking at it  - thank you!

Kristina - Excellent point- make sure you stay in front of your clients or you do run the risk of them not knowing that you can still be of assistance even after their initial transaction is done.  Thank you!

Laura - thank you and I agree - I see that too.  It's hard because there are so many tools and resources available to us that we think "I need that" and they don't realize they already have something that just needs to be worked on a bit more, tweeked or just given some attention for it to work.

Nancy - How nice - so happy that it was all that for you.

Kimberly - thank you and I do try to write for both groups and happy you found it so helpful.

JB - Thank you!  One of my favorite words - consistency - without it we're spinning our wheels.

Linda - Awesome - so happy that I could give you some ideas for updating.

Mar 03, 2009 04:48 AM #75
Rainmaker
124,911
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Hello #1 - You are correct by focusing on those areas it can happen and I was speaking mostly to those individuals who are just starting out and need to get the basics down before taking it to the next level like you guys have.  Consistency is the key to overall success whether it marketing efforts, blogging, social networking, staying in contact with SOI and sticking with a marketing plan and routine - I could not agree with you more.  Thank you for your unending support of my message and the services I provide - it's so nice knowing that I have both.

Eileen - yes, so true- we all do know the basics and sometimes just need the inspiration and a different way of looking at it  - thank you!

Kristina - Excellent point- make sure you stay in front of your clients or you do run the risk of them not knowing that you can still be of assistance even after their initial transaction is done.  Thank you!

Laura - thank you and I agree - I see that too.  It's hard because there are so many tools and resources available to us that we think "I need that" and they don't realize they already have something that just needs to be worked on a bit more, tweeked or just given some attention for it to work.

Nancy - How nice - so happy that it was all that for you.

Kimberly - thank you and I do try to write for both groups and happy you found it so helpful.

JB - Thank you!

Linda - Awesome - so happy that I could give you some ideas for updating.

Mar 03, 2009 04:50 AM #76
Rainer
70,299
The Rains Team
Keller Williams Realty Atlanta Partners - Hoschton, GA
A higher standard in real estate

Anne Marie! Everything you write contains such valuable information!! My favorite quote you wrote today is: "Remember the road to success is always under construction"

Thanks for all the marketing tips and strategies. Have a great day,

Anne Rains

Mar 03, 2009 04:59 AM #77
Rainmaker
124,911
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Hello #1 - You are correct by focusing on those areas it can happen and I was

speaking mostly to those individuals who are just starting out and need to get

the basics down before taking it to the next level like you guys have. 

Consistency is the key to overall success whether it marketing efforts,

blogging, social networking, staying in contact with SOI and sticking with a

marketing plan and routine - I could not agree with you more.  Thank you

for your unending support of my message and the services I provide - it's so

nice knowing that I have both.

Eileen - yes, so true- we all do know the basics and sometimes just need the

inspiration and a different way of looking at it  - thank you!

Kristina - Excellent point- make sure you stay in front of your clients or you

do run the risk of them not knowing that you can still be of assistance even

after their initial transaction is done.  Thank you!

Laura - thank you and I agree - I see that too.  It's hard because there are so

many tools and resources available to us that we think "I need that" and they

don't realize they already have something that just needs to be worked on a

bit more, tweeked or just given some attention for it to work.

Nancy - How nice - so happy that it was all that for you.

Kimberly - thank you and I do try to write for both groups and happy you

found it so helpful.

JB - Thank you!

Linda - Awesome - so happy that I could give you some ideas for updating.

Jason - Thanks my friend - and yes, I've seen it happen to some agents -

terrible really.  I know you will tackle this just like everything you do with

great focus, attention and style.

Christine - So happy that I can keep hitting the message home :)

Roland - you're very welcome.

Kerry - thank you and yes, your experience is all too true for many and a

great reason to see why we should stay in touch with our SOI.

Jason - thank you and just happy that so many have found my words helpful

and inspirational.

Lisa - Thank you - what a lovely thing to say and so happy that the pep talk

was helpful to you.

Erika - thank you and it's all about finding what works for you and

consistently doing it.

Hi Amber - how nice - and yes, having these 3 reminders of the basics will

help anyone stay focused.

Russ - you're so welcome.

Randall - thank you - to me it's the basic things that bring the greatest

rewards.

Lisa - so true - those simple reminders are sometimes exactly what we needed

to get things moving in the right direction.

Dorie - Agreed - practicing the basic fundamentals will take you very far and

thank you!

Laura - that's awesome that you are so committed in all regards - way to go!

Missy - thank you - coming from you that means a lot!  It's funny isn't it

that sometimes we get away from things and doing it can truly bring great

results.  I hope it does for you - there are always so many reasons to get in

touch and stay in touch with clients - you just proved that!

Connie - Great!  I love when someone mentions something they're doing and

someone says "I have to do that"  Reminding one another of the basics is

simply awesome.

Gaye - you're so welcome and happy I could provide the helpful reminder.

Lisa - you're so very welcome.

Marian - How nice - I really appreciate that my words will be shared with your office and hope that it provides great tools for success for them.

Walter - this is true - marketing efforts don't always need to cost a lot of money but they do take an investment of time and it's well worth it.

Brien - thank you!  Happy to hear you're putting a lot of effort into many of these areas - yes, get on that SOI area.

Patricia - so happy my list was helpful to you.

Kris - LOL - so true - no magic bullet but focusing on these key areas will be hitting the target.

Albert - You're so welcome and yes, it's making these logical choices a habit every day.  Now that you have the inspiration - here's hoping you find the time.

Pippa - so great to see you and you're welcome for the kick - hope it didn't hurt too much?  Wow, I made your mirror?  How nice - wishing you great success in all you do.

Mar 03, 2009 05:40 AM #78
Rainmaker
124,911
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Hello #1 - You are correct by focusing on those areas it can happen and I was speaking mostly to those individuals who are just starting out and need to get the basics down before taking it to the next level like you guys have. Consistency is the key to overall success whether it marketing efforts, blogging, social networking, staying in contact with SOI and sticking with a marketing plan and routine - I could not agree with you more.  Thank you for your unending support of my message and the services I provide - it's so nice knowing that I have both.

Eileen - yes, so true- we all do know the basics and sometimes just need the inspiration and a different way of looking at it  - thank you!

Kristina - Excellent point- make sure you stay in front of your clients or you do run the risk of them not knowing that you can still be of assistance even after their initial transaction is done.  Thank you!

Laura - thank you and I agree - I see that too.  It's hard because there are so many tools and resources available to us that we think "I need that" and they don't realize they already have something that just needs to be worked on a bit more, tweeked or just given some attention for it to work.

Nancy - How nice - so happy that it was all that for you.

Kimberly - thank you and I do try to write for both groups and happy you found it so helpful.

JB - Thank you!  Consistency is the key

Linda - Awesome - so happy that I could give you some ideas for updating.

Jason C -  Thanks my friend - and yes, I've seen it happen to some agents - terrible really.  I know you will tackle this just like everything you do with great focus, attention and style.

Christine - So happy that I can keep hitting the message home :)

Roland - you're very welcome.

Kerry - thank you and yes, your experience is all too true for many and a great reason to see why we should stay in touch with our SOI.

Jason - thank you and just happy that so many have found my words helpful and inspirational.

Lisa - Thank you - what a lovely thing to say and so happy that the pep talk was helpful to you.

Erika - thank you and it's all about finding what works for you and consistently doing it.

Hi Amber - how nice - and yes, having these 3 reminders of the basics will help anyone stay focused.

Russ - you're so welcome.

Randall - thank you - to me it's the basic things that bring the greatest rewards.

Lisa - so true - those simple reminders are sometimes exactly what we needed to get things moving in the right direction.

Dorie - Agreed - practicing the basic fundamentals will take you very far and thank you!

Laura - that's awesome that you are so committed in all regards - way to go!

Missy - thank you - coming from you that means a lot!  It's funny isn't it that sometimes we get away from things and doing it can truly bring great results.  I hope it does for you - there are always so many reasons to get in touch and stay in touch with clients - you just proved that!

Connie - Great!  I love when someone mentions something they're doing and someone says "I have to do that"  Reminding one another of the basics is simply awesome.

Gaye - you're so welcome and happy I could provide the helpful reminder.

Lisa - you're so very welcome.

Marian - How nice - I really appreciate that my words will be shared with your office and hope that it provides great tools for success for them.

Walter - this is true - marketing efforts don't always need to cost a lot of money but they do take an investment of time and it's well worth it.

Brien - thank you!  Happy to hear you're putting a lot of effort into many of these areas - yes, get on that SOI area.

Patricia - so happy my list was helpful to you.

Kris - LOL - so true - no magic bullet but focusing on these key areas will be hitting the target.

Albert - You're so welcome and yes, it's making these logical choices a habit every day.  Now that you have the inspiration - here's hoping you find the time.

Pippa - so great to see you and you're welcome for the kick - hope it didn't hurt too much?  Wow, I made your mirror?  How nice - wishing you great success in all you do.

Mar 03, 2009 05:48 AM #79
Rainmaker
124,911
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Hello all,

I will try posting the rest of my comments back later - not sure what's happening but the system is not allowing for comments back on my post (others are experiencing this too it appears) because it's saying I am spamming - :(  Stay tuned... ~Anne Marie

Mar 03, 2009 06:03 AM #80
Rainmaker
124,911
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

It appears to be working again - yeah!

Anne - what a lovely comment - thank you!  I like that one too and it's all so true - we should always have this approach because it will keep us on our toes and having us wanting to improve things consstantly.

Mar 03, 2009 08:16 AM #81
Rainmaker
2,394,979
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Anne Marie, another inspiring post.  Where do you get all these wonderful ideas?  Great job!

Mar 05, 2009 01:21 AM #82
Rainmaker
204,203
Everard Korthals
---Preferred Lifestyle Advisors--- - Lancaster, PA
Mountain Realty

...And the award for the best non-spammer award goes to Anne Marie Malfi. Thank you for not quadruplecincodemayo posting your replies like some people do. Ahtough i must say you could have had an additional 50 comments :)

note to self: remind myself to add this new category for the 2009 golden castellum awards.

Mar 10, 2009 02:53 AM #83
Rainer
3,208
Dana Emerson
Keller Williams Realty Livingston Partners - Denham Springs, LA

Anne Marie Thank you so much for sharing.  I jotted down some notes to work into my daily checklist for work.  I loved the quotes also. Soo true.  I can't wait to check out some of your other postings. :)

Apr 24, 2009 09:36 AM #84
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Anne Marie Malf

Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA
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