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What I learned last week at KW Family Reunion in Orlando, FL

By
Real Estate Agent with Keller Williams Realty - The Hatcher Group

If you are fortunate enough to work for a large organization, and able to attend a yearly function held by that company, then hopefully you'll walk away from such an event with a few items that may be able to be implemented quickly and effeciently that will change your business practices for the better.

I was able to attend the Keller Williams Realty Family Reunion event last week in Orlando and took lots of notes during both the general sessions and breakout sessions being held.  Some of my favorite AHA's came from Gary Keller himself, during his Vision Speech for 09 he was talking about how the next 180 days may be the toughest days we'll ever see perhaps for the rest of our lifes, but within this period where danger + opportunity = crisis (Circumstance Requiring Immediate Shift in Strategy) agents should act like a house of fire and run fast!

The professional challenge we face now is to Shift or Be Shifted!  Gary mentioned that "If your income is too low, then your conversions are too few"!

One of my favorite quotes Gary mentioned was "If you know what to do and your just not doing it, then you are just an idiot"!  Isn't that the brutal truth! 

During our keynote session we had the author of "Engaged Leadership", Clint Swindall speak and he left me with the AHA, "Tell Me Somethin Good" when approaching people, don't ask how they are doing unless you have the time and energy to deal with the answer, instead, greet people with the saying, "Tell Me Sometin Good".

Some other AHA's worth mentioning:

You need to live the 80/20 rule!

When it comes to this market ask yourself, "Is it a hobby or a career, your time into it will determine the answer"!

"Demonstrate that you're stupid in private" - Gary Keller

"Work between your time off" - Gary Keller

Your average does not have to be average!

If 40% or more of your business comes from referrals, then you are cheating your business by not lead generating enough!

Business is competitive, so you'd better get after it!

Show All Comments Sort:
Tony du Preez
RESE Realty Inc - Provo, UT

totally agree with all of that - thanks for sharing

Mar 02, 2009 07:48 AM
Susan Emo
Kingston, ON
Kingston and the 1000 Islands Area

Love it -- thanks for sharing your lightbulb moments.

Mar 02, 2009 07:49 AM
Nate Rowe
Oakstone Properties, Homes in Richmond VA - Richmond, VA
Realtor, Homes in Richmond VA

Thanks for sharing. That is some great info.  I use to work for Keller Williams when I first started.  You can learn a lot at some of their functions, the only thing I hated was that you had to pay a lot of money to attend.  Profit Sharing companies always do that (They are a great company none the less).

Mar 02, 2009 07:55 AM
James & Amy Galligan
Keller Williams Real Estate - Stroudsburg, PA

thanks for sharing your experience at Family Reunion... we were there 3 years ago & it was great, maybe next yeear we will be able to attend...

Thanks, amy

Mar 02, 2009 07:58 AM
Matt Thomson
Fathom Realty Colorado - Littleton, CO
Helping you find success through real estate

Great insights Paul...#3 under the comments gave me a chuckle.  "Profit sharing companies charge a lot to attend."

Cost versus value is a concept so many don't get.  If I profit shared $5600+ this past year and spent a total of $2300 to attend Family Reunion (plane, hotel, admission, food), is that worth it?  If I got a referral from an agent I met at Family Reunion that will result in a $6434 commission check in two weeks, is that worth it?

I don't view that $2300 as a "cost" to attend.  I'll invest $2300 to get a $12k return any day of the week.  A cost is something you pay and don't get back.  An investment is money you spend and get a return on.

Mar 02, 2009 08:18 AM
Paul McKee
Keller Williams Realty - The Hatcher Group - Portland, ME

Thanks all for the comments, I hope some of this sticks you in the months ahead!  Nate, I couldn't agree more with Matt, as a matter of fact, Gary Keller asked the question "how much are you willing to invest in education for your business?"  Having an answer to this question is important, don't you think?  Wishing you all prosperity in 09!

Mar 02, 2009 09:12 AM