As we know the market has definately shifted, it is a new era and as such we need to think diferently as to how we get our business. I know for a FACT that there are buyers out there. When we see the NAR monthly reports we see that people are BUYING. Percentage wise we might be down, however bottom line is people are still buying.
What I want to know is where are those people and how do we get our hands on them, how do we find them? how do we get them to call us? If you build it they will come right? so why are they not coming like we want them too?
I think for the most part that over 80% of consumers are now going to the internet to buy a home OR to start the process (ok Jesse tell us something we dont know) right? ok so how can we as Realtors help these people? we are professionals, we belong to the National Association of Realtors, we belong to our states association of Realtors, we belong to the Multiple Listing Service? we have buyer certifications? we are graduates of Realtors institues, again we are professionals in what we do. We follow up with our buyers, we stay on top of the transactions, we negotiate for our buyers, and most of all we will support our buyers decisions and help them accomplish what they want. So again why are these buyers not coming to us?
I feel that the answer is simpler than what we think: ADVERTISING! MARKETTING! REFFERALS! that is the key!
Adversting means letting buyers know we are here. How? ActiveRain, Growthleader, Marketleader, Justlisted, websites, google, yahoo, and more. Does print work, I dont think so not like in the past. This is why I am spending my time Marketting myself on the internet and signing up with REPUTABLE COMPANIES that will be giving me the exposure that I need to be successful. Folks the buyers are there, we just need to get them to us, and these companies have the POWER to get these buyers to us, by leads, by sending these buyers to our websites and more, it does cost money however to make money one needs to spend some money, dont throw it away but be smart
Off course we must continue doing some of the old stuff too ie. floor, open house, etc. however as Brian Buffini puts it, "that is old school" we must get with the program and get into the 21st century. Are you a part of the 21st Century? oh and by the way I am never to busy for your referals!