Are we doing all we can to capture the Market?

By
Real Estate Agent with Equity Realty- TVG

As we know the market has definately shifted, it is a new era and as such we need to think diferently as to how we get our business. I know for a FACT that there are buyers out there. When we see the NAR monthly reports we see that people are BUYING. Percentage wise we might be down, however bottom line is people are still buying.

What I want to know is where are those people and how do we get our hands on them, how do we find them? how do we get them to call us? If you build it they will come right? so why are they not coming like we want them too?

I think for the most part that over 80% of consumers are now going to the internet to buy a home OR to start the process (ok Jesse tell us something we dont know) right? ok so how can we as Realtors help these people? we are professionals, we belong to the National Association of Realtors, we belong to our states association of Realtors, we belong to the Multiple Listing Service? we have buyer certifications? we are graduates of Realtors institues, again we are professionals in what we do.  We follow up with our buyers, we stay on top of the transactions, we negotiate for our buyers, and most of all we will support our buyers decisions and help them accomplish what they want. So again why are these buyers not coming to us?

I feel that the answer is simpler than what we think: ADVERTISING! MARKETTING! REFFERALS! that is the key!

Adversting means letting buyers know we are here. How? ActiveRain, Growthleader, Marketleader, Justlisted, websites, google, yahoo, and more. Does print work, I dont think so not like in the past. This is why I am spending my time Marketting myself on the internet and signing up with REPUTABLE COMPANIES that will be giving me the exposure that I need to be successful. Folks the buyers are there, we just need to get them to us, and these companies have the POWER to get these buyers to us, by leads, by sending these buyers to our websites and more, it does cost money however to make money one needs to spend some money, dont throw it away but be smart

Off course we must continue doing some of the old stuff too ie. floor, open house, etc. however as Brian Buffini puts it, "that is old school" we must get with the program and get into the 21st century. Are you a part of the 21st Century? oh and by the way I am never to busy for your referals!

Posted by

                       

                                                           

Jesse Vasquez

Team Vasquez Realty Group LLC

Graduate of Realtors Institute

801-440-3100 Cell

888-418-8889- Toll Free

407-706-5233  Efax

jesse@teamvasquez.net

www.mynewtampahomes.com

www.jessevasquez.net

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Serving the ENTIRE Tampa Bay Area

 

 

Comments (9)

Donna Harris
Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

Please don't tell me you left HV just to go back to them to test GL.  Please let me you saw through their crap??  *shaking her head in shame*

As for the rest of your post, yes, we must put ourselves out there in every way possible, but in ways that we control, not other people.

Mar 02, 2009 12:52 PM
Anonymous
Anonymous

Hey Donna, No worries all under control!!! *smile* you would be proud!!!!!!! and yes you are right!

Mar 02, 2009 01:12 PM
#2
Kay Van Kampen
RE/MAX Broker, RE/MAX - Springfield, MO
Realtor®, Springfield Mo Real Estate

Nice job on the post.  Let's get out there and prove the media wrong!

Mar 02, 2009 02:10 PM
Linda DeRusha
Coldwell Banker Advantage - Garner, NC
Broker/Realtor, ABR,ASP,CDPE

Jesse,

Thanks for the post, My question is:

Are you sure thast the buyers are out there?

I'm not convinced that buyers are ready to buy yet. I think there is still a lot of fear and uncertainty with homebuyers. If buyers are out there, why don't they come to our websites and why do we have to pay somebody else for leads?

 

Mar 03, 2009 02:49 PM
Jesse Vasquez
Equity Realty- TVG - Smithfield, UT
"APPROVED”

Kay, thanks I believe positive attitude is the key!

Linda: I know what you mean however there are buyers out there we just need to find them and get them over to us. Check out the National association of Realtors website, see how  many homes were sold alone last month, hey that is a lot of homes, and in my state wow that was a lot, it doesnt compare with other years and yes we are way down but hey that is still a lot of homes being sold, who is getting those buyers.  I want them : -)

Mar 04, 2009 04:53 AM
Lina Robertson
RE/MAX Solutions and RE/MAX House of Brokers - Springfield, MO
REALTOR® Serving Springfield, Nixa and Ozark, MO

I am amazed at the number of realtors failing to utilize the internet.  In today's market, if an agent is not internet savvy, they simply cannot survive.  Great post!

Lina Robertson - RE/MAX Solutions - Realtor

Mar 04, 2009 03:46 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thanks for the reminder. I agree most consumers start their search on the internet.

Mar 06, 2009 09:30 PM
Janice Ankrett
Burlington, ON
Staging Professional

In my area they are saying the recovery will come from the bottom up. The starter homes I consulted on in early February are sold. My concern is the continued lay offs. If the buyers are uncertain about their job security they won't be looking for a home and it won't matter where you have yourself listed.

When the buyers do come back the sellers better be ready for the competition. Their home/product will need to compete so it better be staged and priced right. But that's just my opinion.

Mar 08, 2009 07:47 AM
Jesse Vasquez
Equity Realty- TVG - Smithfield, UT
"APPROVED”

Hi Lina, glad you agree,  I dont know where my business would be with out the internet, its been a life saver. how are you using the internet to drum up business, do share.

 

Janice, you are right! also Seller will need to get on board, they cant continue to live in 2007 prices, and believe me some still are.

Mar 09, 2009 12:31 AM