March Marketing Minute

Real Estate Outlook: Bottom in Sight?
by Kenneth R. Harney, Realty Times
Signs of a cyclical turnaround for housing are on the upswing. Sales are up sharply in many of the hardest-hit markets, and prices are firming in many others. Last week, Dr. Mark Zandi, chief economist for Moody's Economy.com, surprised analysts by announcing that "the bottom of the housing downturn is in sight for the nation."
Read More

The market may have hit bottom or may soon. When it does turn around, will you have the best advertising plan for your listings? Here is why Homes & Land offers you the best advertising value:

Our High-Quality Magazine Brands You as A Professional
According to the National Association of Realtors (NAR), consumers primarily choose agents based on reputation, or branding, and referrals from friends and family. Advertising with Homes & Land helps you accomplish both. Our high-quality, full-color magazine reflects the level of quality and professionalism your clients can expect. And quality marketing not only results in more listing opportunities, but also serves as a constant reminder to your past clients that you are still on top.

Our Marketing Mix Reaches ALL Home Shoppers
Finding information on homes for sale has never been easier. Consumers can go to a multitude of resources to narrow their search. So where do you as an agent turn to make sure your listings are in as many places as possible? Homes & Land. More than half of home shoppers are over age 45 and many prefer more traditional media like print. They also have higher household incomes on average and can afford the homes you're selling. Make sure your marketing mix reaches all home shoppers - not just the ones looking online.

HomesAndLand.com Makes the Internet Easy
HomesAndLand.com receives over 1.2 million unique visitors each month, 60% of which have household incomes of $100,000 and above. Not only can our visitors afford your listings, but we also provide them with the information they're looking for. HomesAndLand.com offers large photos, comparable home data, community and school information, mortgage calculators and instant virtual tours for each listing with six or more photos. And to ensure your listings get maximum exposure, we partner with over 20 of the best real estate websites reaching millions of home shoppers each month. Advertising on the Internet is a huge undertaking - Homes & Land makes it easy.

Reach Consumers with Immediate Real Estate Needs
Our targeted direct mail programs put your listings directly in the hands of the most likely buyers and sellers. When sellers list their home, they're confident it will sell and are already looking for the next one. What better audience for your listings? We also know that 70% of FSBOs will eventually become frustrated and list with an agent or use an agent to purchase their next home. We send them a magazine and encourage them to use a Homes & Land advertiser. Our magazines are also included in major employers' relocation packages, Chamber of Commerce mailings and targeted to professionals who have waiting rooms and are likely buyers themselves. Homes & Land targets all of these consumers and puts your listings directly into their mailboxes.