To buy leads or not to buy leads? That is the question!

Real Estate Agent with LoKation Real Estate

So, I guess I can say I am 'hopeful', but some may say 'gullible' instead!  I have a relationship with a lead referral service to whom I pay a referral fee for every closed deal.  So far, I have yet to receive an 'A' buyer, but I get a lot of emails!  

Secondly, I decided to try another lead referral service that is $195/month.  I must say that I get a lot of leads, but many of the emails are bogus, and I get no replies.  These folks are looking for foreclosures and I don't have any in NYC!  So, that one is getting cancelled.  

I just got a sales call from Market Leader.  My problem is, they all think it is do GREAT that they provide a contact management system with their service.  I don't know about you, but I already use OUTLOOK, and input all of my clients/ potential customers in my MLS system so I can create property searches for them and send them listings.  Trying to keep both updated is enough work, now I'm supposed to use a THIRD contact management system???

What am I buying here?  Anyone who can offer sound advice based on experience, good or bad, would be greatly appreciated!

Since I come from a software consulting firm and my main business was to integrate disparate software systems, I have found the work flow of this business very challenging.  I am seeking input from savvy tech folks to give me advice on improving my workflow!!!

Thanks, everyone!

Comments (8)

Jake Rossi
Purchase Money Connect - Traverse City, MI

$50.00 a month and generate your own leads not "exclusive"  you own them because your FSBO site generated them.


This is mine.



Mar 03, 2009 12:43 PM
Marvin de la Vega
Realty Source Inc - Chula Vista, CA

I paid for leads early in my career. It didn't work for me, but maybe I was impatient.

I "dumbed down" my contact management issues by going simple, I use 3x5 cards.

Good luck, don't overthink it.


Mar 04, 2009 12:22 AM
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

I had the same question. I tried two other lead referral services. One may have worked out, but I didn't give it much of a chance (even though I have a buyer and a seller  - both solid prospects at the moment - from it). The other one, a little pricey (at 53.95 per lead), and some of the leads definitely were not screened properly, but I actually have a listing pending from it so far.

I am trying Market Leader, and so far it seems promising, but you definitely have to be very patient with it (especially for the buyers - not enough info, they decide whether to contact you back - it can get frustrating). By the end of the month, I'll know for certain...

Mar 04, 2009 12:53 AM
Aimee Aballo
LoKation Real Estate - Daytona Beach, FL
“Get it Done Gal”

Thanks, Wiliam!  Funny, I said 'no' to the $50/per lead chick, but this saleswoman at Market Leader is a pistol!  She is such a textbook seller.  "If you want to sell, ask, don't tell!"  and she is KILLING ME with the take-away close... "Do you want the next Manhattan lead to go to you, or someone else?"

I am sick of feeling like a SUCKER, but don't want to miss out on any opportunities...

Still unsure...

Keep the replies coming!!!

Mar 04, 2009 09:56 AM
Kari Battaglia, PA
Veterans Realty Inc - Venice, FL
Love Where You Live

I am currently using Market Leader.  I have had some business from them but I am starting to wish I placed my marketing dollar somewhere else.

Mar 04, 2009 01:35 PM
Jessica Wallace
Coldwell Banker - Santa Cruz - Santa Cruz, CA
Santa Cruz Realtor (831) 419-9345

I am hopeful like you.  I like to have leads delivered to me daily and I really have good follow up so I have been able to convert a few, it takes a lot of time and some are better than others so you just have to find what is right for you. 

Mar 04, 2009 01:42 PM
Debra Cernick
DeShazer Ryan Realty - Libby, MT

IT is so hard to decide where to spend that $50 or that $250.


Mar 05, 2009 05:57 AM
Jake Rossi
Purchase Money Connect - Traverse City, MI
Mar 05, 2009 09:26 AM