Pleasure to Pain or Vice-verse are the top two reasons someone will buy or sell anything. If not for a distressed situation would someone freely offer to give away their puppy 
Keep your head out of the Box. Leverage is Key in all transactions. Learn to listen to your customers and they will tell you their individual reason for making a move. It may be to Move away from the pain or to move toward the pleasure. Each circumstance will be different.
But we can act accordingly to help guide them in the direction they seek. VIEW SOME OF THE REASONS:
Pleasure
1.) I enjoy the warm weather
2.) To be close to my children
3.) Close to my family
4.) Better more enjoyable job
5.) Better neighborhood
Pain
1.) Death in family
2.) Far from children
3.) Far from friends
4.) Lost job, losing home
5.) Neighborhood turned bad
THIS IS LEVERAGE! What is the pain or pleasure and work toward the more desirable outcome. In more than one instance you are changing history.
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