YOU GOTTA HAVE HEART

By
Services for Real Estate Pros with Midamerica Referral Network

Love Your Listings?

Do you fall in love with your listings? I mean, are you so impressed and elated with marketing this jewel, that you can hardly contain your excitement?

Let's be honest. They aren't all featured on the cover of the Home and Garden magazine. There are some sellers we can't convince to clean or paint. Houses that smell from cigarettes or animals, etc

I know an amazing agent who continually puts her heart in her listings, and to listen to her describe a property is a real treat.

 She has a rich melodious voice that builds in excitement as she brings a property to life. She draws a potential client into her web, describing the lush environment they can have in Shell Knob,Missouri - the hills - the sunsets - the days of sunshine and water fun. They can't resist her descriptions of a relaxed way of life!

This way of selling is not an act. She sees her listings not just as they are now, but as they can be. Rose colored glasses? Sometimes, but she routinely is Agent of the Month in sales and listings.

 It's a rare talent, but she has heart and her clients feel it.

 

 

Call Joan for all your real estate needs.     417-846-7128

Tri-Lakes REALTORS   417-858-3344                                         

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Location:
Missouri Barry County Shell Knob
Groups:
The Art Of Marketing You
Localism Beta
Vacation and Second homes
Art of Professional Salesmanship
Tags:
selling homes
shell knob real estate

Spam prevention
Show All Comments
Rainmaker
340,210
Judy Greenberg
Coldwell Banker Long Grove - Buffalo Grove, IL
Coldwell Banker - Buffalo Grove - Long Grove Homes

Those are good words for the wise.  If you don't love your listings who will?

Mar 05, 2009 04:18 AM #1
Rainmaker
681,495
Diane Daley
Caron's Gateway Real Estate - Northumberland, NH

I love what I do... I hope a have enough heart...  Great post...

Mar 05, 2009 04:29 AM #2
Rainer
4,962
Julie Cleland
Prudential California Realty - South San Francisco, CA

When I worked in a leather goods store I suggested my employees find something they liked about each item in the store, including things like color, cut, type of leather etc.  By doing that, they would be conveying an enthusiams for the item that the customer picked up on instead of coming across like they were just trying to "sell" something.  That same approach can work for our listings.  Every home has some positive qualities, it's our job to find them and highlight those things.  Great post.

Mar 05, 2009 04:33 AM #3
Rainer
43,280
Karin Elliott
IBA Realty Group - Big Canoe, GA
14 Years as a Broker & Making Dreams Come True

Great post, Joan! I love many of my homes but not all of them. For the homes that do not make my heart go pitter-pat I simply imagine who will buy it and to "get to know" that dreamed up person. When they call you can say "I have the perfect house for you!"

 

Mar 05, 2009 04:33 AM #4
Rainmaker
301,963
Dan and Amy Schuman
Howard Hanna Real Estate Services - Solon, OH
Luxury Home Specialists

Thanks for the post, Joan. We like to find something good in all of our listings. That being said, it is also important to be realistic about a home, especially when negotiating. I have negotiated with a lot of agents who acted as if they were the owners of the home and weren't able to effectively disconnect themselves from the home emotionally. That mentality can really be a roadblock to getting both parties together. Based on her success, the agent you spoke about doesn't have this problem.

Mar 05, 2009 06:48 AM #5
Rainer
70,503
Pangaea Interior Design Kitchen & Bath Design, Remodeling
Portland Oregon - Portland, OR

She sounds like a wonderful story teller ... telling the story of life in the new home. Enthusiasm is contagious. Nice perspective in this post.

Mar 05, 2009 04:40 PM #6
Ambassador
999,746
Sharon Paxson
Compass - Newport Beach, CA
Newport Beach Real Estate

Joan - excelent point about believing in your listings, and sharing your enthusiasm with prospects. Also, I am sure the sellers appreciate her approach as well.

Mar 06, 2009 06:30 AM #7
Rainer
25
LEE LUINSTRA
Wichita, KS

can you contact me.  lvng4jesus@yahoo.com  saw you in the office 2day

Mar 09, 2009 03:21 PM #8
Rainmaker
226,979
Joan Snodgrass
Midamerica Referral Network - Kimberling City, MO

Dan & Amy:  She is a great storyteller, but she also gets almost indignent when you show one of her listings, but your buyer prefers a different property.  lol  Now that's loyalty!

Mar 10, 2009 08:14 AM #9
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
226,979

Joan Snodgrass

Ask me a question
*
*
*
*
Spam prevention

Additional Information