So I'm looking for a stager to stage my mother's property in Easton Maryland (anybody have a reference). I come across a pretty little website and they have a "Results" section. It claims that they sell properties in an average of 17 days. Mighty impressive.
The spreadsheet says how many days it was on the market and it includes days with staging and days without staging. It frequently claimed that it got 100% of list price.
The Magic of Staging? Or
The Magic of Lying?
I decided to look up the homes they staged. Sure enough, out of the 5 homes that I looked at, 3 were just flat out lies. Selling for 5% below list and the quasi-lies were homes that sold for "list" but with 3% seller subsidy, so really 3% below list (after a large price drop).
I'm not sure if I want to "out" them yet. I will give them a chance to make the correction and/or explain themselves. But if they don't I'll make a great google feed post about them.
So the morale is
1) Don't believe statistics without verifying them (see redf1n post)
2) Nobody can put really numbers to staging. It just works. I wish we could guarantee putting $5k in staging and remodeling will produce $20k, but it just doesn't exist.