Let your Prospects "See" the Results of Working With You

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Education & Training with Consistent Clients

Real estate marketing with videoIf seeing is believing, are you “showing off” your satisfied clients?

Testimonials are a great tool in generating new business and developing trust. You should be collecting them in some form as regularly as you can. But as we all know, sometimes seeing something makes a much bigger impact than just reading about it.

Why not start collecting quick video testimonials from your satisifed and appreciative clients? While not every client may be appropriate, certain transactions or clients may stand out as great sources of testimonials. Getting a quick clip of a homeowner that was stressed about selling their house, and is now relieved and thankful for your help in getting it sold can be a very strong motivator for someone considering choosing you as an agent. So is seeing the look of joy on the face of someone that just closed on their first home, and hearing their appreciation for how hard you worked to get their closing finalized.

This is especially true if these are people that are known or recognized in your community. So if you’re dealing with someone that is a well-known public figure locally, be sure to at least ask if they’re willing to say a few words about their experience with you.

A few tips about video testimonials to keep in mind:

  • Offer a little guidance. While they may be happy to do it, not everyone knows what to say on camera, and the testimonial may seem dull or even forced. So talk to them about it before you whip the camera out. Give some suggestions of things they could mention, like you coming out on a Saturday to help clean out gutters before an Open House, or how you stayed on top of the mortgage broker to make sure everything was ready for a quick closing. Most people will appreciate the ideas, and it takes a bit of the pressure off them.
  • Keep it short. Don’t let them ramble for several minutes. Ask them to state their name, and then mention a few of the things they appreciated during the process, or a few of the hurdles that had to be overcome. More than a minute will start to get boring for viewers.
  • Get their permission if you’re planning to use the video in your marketing (which you should be!). You can get a stock model release here.

Finally, check out these 8 Easy Steps to Advertise Video Testimonials. They provide lots of helpful tech information on recording, editing and uploading the video once it’s ready.

 

 

Online real estate marketing coaching - Let your Prospects "See" the Results of Working With You

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Video Prospecting
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Ambassador
588,176
Konnie Mac McCarthy
MacNificent Properties, LLC - Cobb Island, MD
Broker/Owner - VA & MD "Time To Get A Move On!"

Brilliant I idea, much better than putting dry words on paper....I will have to start asking my clients to do that :)

Mar 06, 2009 03:57 AM #1
Rainmaker
1,349,152
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Terrific idea!!!    Am going to try this out!

 

 

Mar 06, 2009 04:20 AM #2
Rainmaker
2,406,724
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Nice idea.  I have seen an agent take a snapshot of her clients and post it next to their letter of recommendation but never a video.  Great job!  I am going to try it!

Mar 07, 2009 12:27 AM #3
Rainmaker
812,770
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Rich, I am trying to implement video into a lot more of what I do as a real estate agent.  This is a great idea, and I can't wait to implement it.  Thanks for the suggestion.

Mar 07, 2009 06:07 AM #4
Rainmaker
1,230,387
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Rich,

Thanks for some good ideas.  I am glad that I checked your site today. It brightens a rather dreary Sunday. (dreary only because of the weather).

Enjoy.  See you in the rain...

Mar 08, 2009 06:48 AM #5
Rainmaker
176,262
Maya Thomas, Broker
Tampa, FL
Please see my client recommendations.

Love it!  Great idea!  

Mar 08, 2009 05:41 PM #6
Rainer
50,994
Rich Rogala
Consistent Clients - Chicago, IL
Real Estate Marketing Coach

Thanks everyone. I'd love to see your videos, if you make some. Post them here!

Mar 09, 2009 02:59 AM #7
Rainmaker
94,374
Sharon Harris
Keller Williams Keystone Realty - Hanover, PA
Realtor

Great idea. I am not sure all of my buyers or sellers would be willing. But most would.

Mar 09, 2009 07:45 AM #8
Rainer
57,231
Brian Guzman
Coldwell Banker - Chicago, IL

Sounds like an interesting idea. How/Where would you suggest posting the video? I'll have to try this at the end of the month and I'll tell you how it goes.

Mar 10, 2009 03:24 AM #9
Rainer
50,994
Rich Rogala
Consistent Clients - Chicago, IL
Real Estate Marketing Coach

My recommendation would be to post on YouTube, to take advantage of the high search engine listings the site gets. You can then embed on your own site, and upload to lots of other online video sites by using a service like www.TubeMogul.com.

Mar 11, 2009 06:14 AM #10
Rainer
57,231
Brian Guzman
Coldwell Banker - Chicago, IL

Wow, that sounds really great. That's too good of an opportunity to pass up. Thanks for the knowledge, you are a superb asset!

Mar 13, 2009 04:04 PM #11
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Rich Rogala

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