Special offer

Listing Agents - How would you answer this?

By
Real Estate Agent with Realty Source Inc

I have a listing that has expired and have re-listed it $50k less than the last list price. It's a normal sale, not a short sale or a bank owned foreclosure. It's even owned outright, no money owed (how's that for different?). Since re-listing I've had about a dozen calls in the first two days asking what the seller will accept.

Being that the majority of homes listed here in San Diego are bank controlled, buyer's agents tend to ask very pointed questions about price. REO agents tend to be tight lipped while short sale agents are very free flowing with info, often to the point of saying what the highest offer is.

But many real estate agents will not even show the home unless they "pre-negotiate" the price. I'm seeing this a lot lately. It almost bugs me.

Now I tend to be very diplomatic and say something to the tune of "Make sure you run the comps, you'll see why we priced it there. If your client likes the home enough to write an offer, advise them to do the best they can. We'll work with you."

So, regarding a normal sale my question to you is, how would you answer the question, "What is your client's bottom line?"?

Thanks in advance for your input.

Md

Patricia DelaMotte
Nothnagle REALTORS - Henrietta, NY
Having the Right Agent Makes All the Difference!

Hey Marvin, I would say something to the effect of "I know my seller will take (whatever the list price is) however, I would be happy to present any offer your buyer is willing to make." I think this tells the buyer agent that the seller will entertain offers and keeps you from breaching your fiduciary duty to your seller by quoting only the asking price! It works for me. 

Mar 07, 2009 12:58 AM
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

I agree - show me the money!

Mar 07, 2009 01:01 AM
Vanessa V. Simmons
Real Living HER - Columbus, OH
Realtor

It is difficult to sell regular homes in a short sale environment.  Everyone is thinking negotiate upfront. 

Mar 07, 2009 01:03 AM
Marvin de la Vega
Realty Source Inc - Chula Vista, CA

Karen, I'm sure it's the same up north, I tend to come across the same agents calling on my listings. Their habit patterns don't change quickly down here, many are looking for the shortcut to the lottery number. You're right, silly offers can be a mosquito in my ear yet I still need to work with these agents in this small pond. Thanks, next call I get on this one I'll tell them "SEND THE OFFER!".

Great weather out, eh?

Md

 

Mar 07, 2009 01:05 AM
Larry Stanul
RE/MAX Realty Center - Oconomowoc, WI
Larry Stanul

To Mr. Buyer, the price is a moving target.  Maybe not as broad a target as before, but moving just the same.  How much do you want this property?  What is it worth to you? 

Then I would say to Mr. Buyer, how would you feel if I were listing your home and told everyone your lowest price that you would take.  I wouldn't be worth my commission.  Let's buy this home together.  I think we can, as a team, come to an agreement.

Very good article. Makes you think.  We all need to be prepared for questions like this one.  And we should all have a good, professional answer.

 

Thanks

 

Larry

Mar 07, 2009 01:05 AM
Eunice Waller
Berkshire Hathaway HomeServices Simpson Realtors - Locust Grove, VA
Working Together, We Can Do Great Things

Hi Marvin, I kindly ask the selling agent to put their clients offer in writing and I will be glad to present the offer to the seller.

Mar 07, 2009 01:08 AM
Rob Arnold
Sand Dollar Realty Group, Inc. - Altamonte Springs, FL
Metro Orlando Full Service - Investor Friendly & F

My answer would be the same as it would be on any normal non-short sale, non-REO sale before the recession hit.  I would tell them this property is a normal sale, not a short sale or REO.  I would tell them that we just listed it for sale this week (or whatever) and we have been getting a lot of response because of the reduced price, so come show the property and make an offer.  If they ask what the bottom line is, I would tell them that the list price is $X and you know your seller will take that price, but you will be happy to submit whatever offer they send you.  

Mar 07, 2009 01:09 AM
Matt Stigliano
Kimberly Howell Properties (210) 646-HOME - San Antonio, TX

Marvin - I wouldn't even say "...advise them to do the best they can. We'll work with you."  I'd say "submit us an offer and we will take a look at it."  That's it.  I have heard many people give away too much.  I don't even talk about pricing within my office, because those agents could wind up being on the buyer's side at some point.

Mar 07, 2009 01:14 AM
Marvin de la Vega
Realty Source Inc - Chula Vista, CA

Whoa this is great, so many awesome ideas!!

Patricia - you bet. I'm with ya.

Rich, Amanda and Hal: Excellent advice, especially the expert witness!

Patricia: great idea, after all I am a REALTOR® following the code.

Susan: I often refer to that movie (even though I have more than just one client), love it, great reminder.

Vanessa: I agree, I don't mind the work, but I wish the agents that are looking for a shortcut knew better.

Mar 07, 2009 01:20 AM
Sharon Paxson
Sharon Paxson, RealtorĀ® EQTY Forbes Global Properties - Newport Beach, CA
Newport Beach Real Estate

I encourage them to write an offer, and do the best they can. I try and look at it as a beginning of negotiation.

Mar 07, 2009 01:22 AM
Marvin de la Vega
Realty Source Inc - Chula Vista, CA

I can't keep up, YOU GUYS AND GALS ARE AWESOME! I love this!! I work solo as one of the senior agents in my small office and sometimes when working out of the house one tends to become an island.

Thanks to ALL of you! These are great ideas!

Marvin

Mar 07, 2009 01:24 AM
Stephen Graham
Inactive - Atlanta, GA

It's your job to get the best possible price; that puts you in a tough spot in this market.

Mar 07, 2009 01:24 AM
Marvin de la Vega
Realty Source Inc - Chula Vista, CA

Larry - I like that approach!

Eunice and Sharon - thanks, looks like everyone is pointing me in that direction.

Rob - you bring up a good point about pre-market peak/pre-recession. Like I mentioned, I'm rusty - this isn't a normal sale down here.

Matt - I'm so used to being the nice guy, good advice - don't give away too much.

Thanks again to all that responded!

Marvin

Mar 07, 2009 01:31 AM
Marvin de la Vega
Realty Source Inc - Chula Vista, CA

Stephen,

Yes indeed, but I feel like things are changing now. Prices might not be climbing but the activity level sure is!

Thanks,

Marvin

Mar 07, 2009 01:35 AM
Mark Watterson
Salt Lake City, UT
Utah Real Estate

You need a starting point with a serious qualified buyer.  Having in written offer is a good start.  I never discourage anyone from writing offers and I never give up information that will hurt my seller in the negotiation. 

Mar 07, 2009 01:39 AM
William James Walton Sr.
WEICHERT, REALTORSĀ® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

You represent the seller, so the response is "Make an offer and I'll present it". Doing anything else (unless the seller tells you to do so) is a breach of your contractual obligation to the seller. Does the listing state that the price is negotiable? If it does, that doesn't give you leave to divulge information; your loyalty is to your client. It does, however, give you room to tell potential buyers to make their best offer and you'll see what happens.

Mar 07, 2009 03:16 AM
Robert Vegas Bob Swetz
Las Vegas, NV

Marvin- I really like your blog and some agents are really irritating. I read in some comments above, write an offer because all offers are suppose to looked at!

Your blog has been featured at: CUSTOMER SERVICE

Mar 07, 2009 02:16 PM
Marvin de la Vega
Realty Source Inc - Chula Vista, CA

Mark: Good point. A similar concept is the Califona Lottery slogan "You can't win if you don't play!".

William: I agree with you 100%!

Hi Bob - Yes indeed, I do like having multiple offers on my listings but a little discretion by buyer's agents in their due diligence would be nice. Thanks for featuring my blog! Hey, I saw the pics of your bike, ouch! Hope you and your bike are healed soon. 

Marvin

Mar 07, 2009 03:11 PM
Zane Coffin
Century-21 Homestar - Geneva, OH
(Geneva Ohio Real Estate Agent)

Hi Marvin I ran into this just the other day..

Buying agent said "what's the least your seller would except"

I said " have your Buyers looked at the home"

Buying agent said "no"

I said "take your people there and then we will talk"

buying agent said "they want to know the bottom line"

I said "with out them looking at it he will take the list price unless you go look at it and write an offer he is not interested in verbal negotiations"

I have sold and purchased many homes with my client and that is how he likes to deal...after the written offer he will do verbal back and forth before final deal but not until then....peace zane

 

 

Mar 10, 2009 03:34 AM
Marvin de la Vega
Realty Source Inc - Chula Vista, CA

Thanks Zane. I appreciate the thought. Funny, that same agent just called me.

Looks like you enjoyed your Vegas trip, welcome back!

Marvin

Mar 10, 2009 03:55 AM