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Twitter, Facebook and Wasting Time (REtechSouth)

Real Estate Technology with Content, coding, marketing, host.

Guilty. Not you - me. I am guilty of wasting time on Twitter and Facebook. In fact I have wasted so much time on Twitter and Facebook that I now waste even more time keeping up with at least a dozen new prospects every week. Then the closings that I am seeing are really cutting into my week - like the $300,000 FHA 203(k) loan I am doing because of a referral I got from a Twitter "friend".

Twitter LogoSure, I will back up just a bit. Twitter is a "micro-blog" and so named because users post messages called "tweets" of a maximum of 140 characters - including spaces. While at first thought 140 characters seems limiting just remember many of today's and most of yesterday's cell phone text messages are limited to 140 characters. This service, developed by a group of four men for the purpose of group communication related to development communication internally at Odeo in San Fransisco. From that point the service has grown to an estimated 6,000,000 users.

Twitter is also a social media networking site in that you can "follow" other users and other users can "follow" you. If you follow each other you are considered "friends". This is where we will concentrate during the first ever Mortgage Breakout Session at the lunch hour. Management of friends and followers can be handled through learning a few simple uses of the Twitter API (beginner skills required) and a number of tools developed for this purpose.

Facebook LogoFacebook is nothing like Twitter but does have a feature similar to Twitter. While Twitter is limited to a stream of 140 character micro-posts Facebook is a robust social media service which is growing at an incredible rate with some estimates placing the growth trend at over 400,000 new users per day. It also allows "pages", groups, invitations, events, and all times of applications have been developed to run inside of Facebook.

While Twitter's user base of 6,000,000 members is very respectable and nothing to scoff at Facebook claims a user base of over 175,000,000 people. In case you are slow in math that is more than one-half the population of the United States. Certainly you can see how easy it would be to waste hours and hours building your global social media network of friends at Facebook.

So you ask, "why is this a topic of conversation at REtechSouth and what does it have to do with mortgages and real estate?" If you read my blog often you will know I am about to write, "I am so glad you asked." Since December of 2008 when my co-host Jason Crouch joined me on my Blog Talk Radio show which is now titled Twitter Tuesday we have heard from guest after guest about their successes in social media networking. In fact both Jason and I have had success from Twitter and Facebook.

We are now joined weekly on Twitter Tuesday by Mike Mueller for "Mike's Minutes" (or whatever we call it) where Mike introduces some technology to us and the listeners. Mike shows us everything from how to tie networks together to how to enhance our blogs with plugins and more.

Twitter and Facebook are the new golf course. It is where mortgage bankers, like me, meet developers like Ray Palermo, private investors like Wade Munday, insurance executive like Rick Abbott, and real estate brokers like Jason Crouch. Twitter and Facebook is a global handshake where you meet and interact with and really get to know the people you need and the people who need you.

During the Mortgage Breakout at REtechSouth I will be presenting a short series on how to use multiple social media networks for three purposes:

  1. Building your list of contacts on a national or global scale
  2. Providing a new level of contact for your prospect or client base
  3. Sharing in up to the minute changes in your industry and company

This breakout session, for the majority, is not geared specifically to people in the mortgage industry. Anyone interested in learning how social media will, not can but will, enhance your business is encouraged to attend. We will have room for up to 75 people and you can eat during the presentation. We will also have a live demonstration of the power of social media and the more people we have in the session the more impact the demonstration will have.

Go to REtechSouth for full details and join me on March 20th (Friday) at lunchtime for this Mortgage Breakout Session regardless of what business you are in. The information will not be mortgage only but can be used for any business that needs reach.


Tune in to Twitter Tuesday Radio live each week at Noon Eastern.

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I started writing on Active Rain in 2006 when I was representing the mortgage industry. I am no longer in that industry and many of the older posts contain outdated information. Please do not contact me for LENDING or MORTGAGE questions but rather contact a licensed mortgage professional from your area. I have always been in marketing and branding and that is still what I do. Thanks for reading!


Brian Leavitt
Keller Williams Bellevue - Bellevue, WA

Great info Ken,  I am new to Twitter and Facebook and find this very helpful.

Mar 07, 2009 01:54 AM
Janna Scharf
Keller Williams Realty Coeur d'Alene - Coeur d'Alene, ID
Coeur d'Alene Idaho Real Estate Expert

OK, you have just convinced me to Twitter! And I still think you have the absolute best tag line I have ever seen!  Tweet tweet.  Find me on Facebook, I'd love to be our friend.

Mar 07, 2009 01:57 AM
Ken Cook
Content, coding, marketing, host. - Marietta, GA
Content Marketer/Creator

Brian - thanks. Fair warning: if you read my blog you won't find too many favorable things about people who do both real estate and mortgage. Nothing personal just my opinions on the subject.

Janna - that tagline is something I picked up from my mom about 45 years ago. I bet she said it to me 1000 times - yes you can. She always asked me if I wanted to be the winner or an also ran. Just never been happy not doing my best at everything I do. It then showed up in a prison ministry I helped run for several years after I got out of jail myself - long story and no I was not guilty as charged thus the reason I got out of jail and never went to prison. And yes, you can!

Mar 07, 2009 02:09 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

OK, Ken I am still on the other side of the fence NOT CONVINCED. But if you knew me well enough you would know I am very open minded. So I am going to stay tuned to both of these from your perspective and somehow see if one or the other or both will eventually find their way into my life (or not).

Mar 07, 2009 02:14 AM
Rosalinda Morgan
Brookville, NY
"The Rose Lady"

Ken - I signed up on both Twitter and Facebook but have not done a thing.  I feel funny being followed.  What does that mean?  I don't want everybody to know what i"m doing. 

Mar 07, 2009 02:53 AM
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Love the analogy of Twitter being the new golf course. I have already closed a deal because of Facebook.

Mar 07, 2009 05:30 AM
Ken Cook
Content, coding, marketing, host. - Marietta, GA
Content Marketer/Creator

Gary - I've read your posts for many months and admire you. Twitter and Facebook are not for every personality and there are people who will never be convinved it's for them ... and it probably isn't. For me the results of my efforts on Twitter and Facebook are topped only by my personal blog on my corporate website.

Rosalinda - the great part is you control what you put out there. In essence you "invent yourself" as a publicist would do for you. In fact not a miniscule number of people have their publicists or digital assistants handling their tweets. You can choose to say, "going to the grocery store for some flour to make cookies" or to say "accepted a a cash offer on a brownstone bungalow today, very excited". If you have time join us on Twitter Tuesday Radio and see if you can take away anything.

Bill - you're a good example to many and make very good use of your Twitter and Facebook time. Others would do well to follow your example.

Mar 07, 2009 06:38 AM
John Cannata
214-728-0449 http://TexasLoanGuy.com - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Ken - I received my first TWITTER application last week.  They are purchasing a home in Cedar Hills, TX.  We'll see how it works out, but Im liking Social Networking.

Mar 07, 2009 12:10 PM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Dagnabit... I HAVE to go to Moe's for lunch... wife doesn't let mek and I'll be "on my own" there.  Maybe I'll have to get Moe's to go...

Mar 08, 2009 03:06 PM
Brien Berard
Remax Professionals Laurel MD - Laurel, MD
Maryland Real Estate Agents - Laurel Real Estate

I don't have time for Twitter, but I am a FaceBook guy.  I will try to catch your twitter Tuesdays.  I still have not gotten a lead off of Facebook, but I will keep trying.

Mar 10, 2009 02:22 AM
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

Twitter is the new golf course???  I can't slice anything into the weeds on Twitter.  I can't break my putter in half on Twitter.  I can't get banned from Twitter (well maybe I can).  I can't lose $$$ on skin games on Twitter.  Hmm, maybe I'm using Twitter all wrong.  Getting some decent leads from the big three - yeah, it is all a waste of time.  You know I could just be waiting for the phone to ring.  Really, online conversations have lead to real life discussions.  Couple came from people who were just reading posts and not even participating.  I'm sold.

Mar 16, 2009 06:36 PM
Richard Lynch Your Long Island Short Sale Expert
GHH Realty - Melville, NY

I am just starting to use facebook and Twitter. I figure if nothing else it is getting our name out there. Interesting post! I suppose all of this can't hurt!

GHH Realty, Richard Lynch




Mar 17, 2009 12:54 AM
Amanda Alejandro
Amanda Realty Group (Alexander Realty) - Saint Charles, MO
President Amanda Alejandro Realty Group

thanks for the read. I have been using both sites for awhile. Personally I haven't seen any growth from twitter so I am wondering what I am not doing there. I have however gotten several buyer and sellers from face book.

Apr 26, 2010 04:58 AM