Spring is upon us and many Portland/Lake Oswego area sellers are about to list their home. They want or need to sell their home in a buyers market. They need to find the right agent to get the home sold. Marketing has moved to a whole new level.
Far to many agents still subscribe to the 3P process: put up the sign, place on internet, and pray!
That thought process just may put a few agents into the poor house, along with a financially stressed seller. Many LISTING agents never work with buyers. NEVER. Their business plan is the list plan, not the sell plan. Think about it - just about any agent can take a listing. Tell them what 'they want to hear' and the listing is yours. But is takes a trusted agent to actually get it sold.
Today our market requires a list agent that is balanced in working with sellers and buyers. How else can we agents fully understand the mind set of the buyer and the challenges of each side. With the amount of inventory in any given market, sellers today do not want to just list their home. They want and need it to be sold. Provide honest information, don't buy the listing.
Sellers hire us to get the job done. Sell their home for the highest possible price with the least amount of hassle. Selling a home requires much more tenacity than before. We must EARN the trust and support of our clients before we can earn our commission. Remember, we don't get paid to list, we get paid when we have done our job and the listing is SOLD.
Roberta
Lake Oswego Home Sellers
Comments(0)