You have lost your consumer
You need to solve this problem by making it someone else's problemYou said you were going to change
You said you were going to connect
You were going to understand their needs
You were going to become integrated
You were going to find out what makes your client tick
You were going to let them into your space
Instead you focused on incentives, impressions, and going "viral"
What happened?
Here's your wakeup call. Heed it before it's too late. Be a provider... not an advertiser... and know the difference.
Matt Dollinger
The You Factor
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