A major percentage of my business is generated through my websites. Using the internet to produce leads has become the common forte for many Realtors. Actually getting those leads is something entirely different. Creating a website and putting it online isn't going to produce any leads unless you get search engines like Google, Yahoo, or MSN to recognize the existence and importance of your site.
Basic SEO Do's
- The first step in SEO is writing content that is a intended to be read by humans not machines. That means you can't write "real estate" over and over again in an attempt to get solid rankings on the search engines. Take the time to write the content so that it offers some valuable information to the potential customer. Use the terms you are targeting sparingly.
- Set up your site navigation so that you don't have "orphan" pages. Orphan pages usually leave the web surfer stuck on a page that has no links back to other parts of the sites. Layout of links is important as well. Always have a link back to your homepage on each and every page.
- Submit your site to directories, preferably directories that don't require links back. This will help your site rank especially if you can get links on "authority" sites. Authority sites are websites that are considered important to the search engines, therefore if they link to your site it's like a vote of confidence.
Basic SEO Dont's
- Do not use hidden text or hidden links. This will red flag your site
- Do not load pages with irrelevant words or over use words.
- Don't purchase links or get involved in any linking schemes. You always want to follow Google's webmaster guidelines which states not to try to trick search engines to get better rankings.