Basic SEO or Search Engine Optimization Advice

Real Estate Agent with My Florida Homes For Sale

A major percentage of my business is generated through my websites. Using the internet to produce leads has become the common forte for many Realtors. Actually getting those leads is something entirely different. Creating a website and putting it online isn't going to produce any leads unless you get search engines like Google, Yahoo, or MSN to recognize the existence and importance of your site. 

Basic SEO Do's

  1. The first step in SEO is writing content that is a intended to be read by humans not machines. That means you can't write "real estate" over and over again in an attempt to get solid rankings on the search engines. Take the time to write the content so that it offers some valuable information to the potential customer. Use the terms you are targeting sparingly. 
  2. Set up your site navigation so that you don't have "orphan" pages. Orphan pages usually leave the web surfer stuck on a page that has no links back to other parts of the sites. Layout of links is important as well. Always have a link back to your homepage on each and every page.
  3. Submit your site to directories, preferably directories that don't require links back. This will help your site rank especially if you can get links on "authority" sites. Authority sites are websites that are considered important to the search engines, therefore if they link to your site it's like a vote of confidence.

Basic SEO Dont's

  1. Do not use hidden text or hidden links. This will red flag your site
  2. Do not load pages with irrelevant words or over use words.
  3. Don't purchase links or get involved in any linking schemes. You always want to follow Google's webmaster guidelines which states not to try to trick search engines to get better rankings.
One last word of advice. If an SEO sales person contacts you saying they can get your site ranked on the first page of Google, Yahoo, or MSN just hang up the phone. Good SEO people don't do phone soliciting. Good SEO people don't make empty promises. 


Comments (7)

Kaushik Sirkar
Call Realty, Inc. - Chandler, AZ
Very nice, simple advice.  Too many folks who post advice on this topic post information that is highly detailed and not necessarily appropriate for beginners.
May 12, 2007 02:37 PM
Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro
You are right "Content is King".  Not only for the search engines but for our clients.  I have found it difficult to find the directories that will take one way links.  They all want to link reciprocally or they charge a fee.  If you have list that would be a GREAT post!
May 12, 2007 02:54 PM
Kyle Hogan
My Florida Homes For Sale - Melbourne, FL

Hi Marchel,

I like the way you think. I just did another blog with a great list. You can see it here:

May 12, 2007 03:08 PM
Karla Woods - Sacramento, CA

Thanks for the advice.  Question though - can you give an example of an 'authority site'?  Do any good authority sites link for free?

And may I humbly add, 'Beware of link farms'.  Good quality links to actual pages with content that people want to read are always better than being on a page that is nothing but links.

Happy Hits to All!

May 12, 2007 03:12 PM
Kyle Hogan
My Florida Homes For Sale - Melbourne, FL

Hi Karla,

You made a great point. Link farms are dangerous.

An authority site is something like It can be very difficult to get a link from them but the rewards are great!

May 12, 2007 03:19 PM
Joe Harris
Morgan Financial - Melbourne, FL
Good advice.  However, most of those conceptsare foreign to me.  I have much to learn.  By the way, I will pass you with this post.
May 13, 2007 01:40 PM
Jeffrey Funk
eXp Realty - Windermere, FL
Broker Associate | Team Leader

Kyle, Good info...

Interesting that you say do not purchase links? I understand that you should not purchase a links for the sole purpose of SEO but links that are relevant for advertising are A-O-K.

Orlando, Florida Real Estate Investment Properties

Jun 29, 2007 02:28 PM