Finding my Niche...I did't know I had Lost It!

Real Estate Agent with Exit PowerHouse Realty

According to Webster's dictionary, the word niche is defines as: a place, employment, status, or activity for which a person or thing is best fitted <finally found her niche> Almost daily, I hear agents speaking about their niche.  When I decided to partner with a few lenders, each of them asked me the question, "So, Aja, what's your niche market?  Each time I would give them the same look of cluelessness.  I understand the veterans and sometimes  not so veteran agents that keep telling me it is best to master an area of of the real estate industry focus on this group to grow my business, but let me tell you a bit about me and how I look at this industry.

First of all, I grew up speaking Spanish in my home and soon discovered I had a unique ability to quickly master different languages (from my typing you may discover I am still working hard on English. Ha Ha ), I speak Italian, Portuguese, and I am conversational in Flemish, French, Swahili and Lingala.  Given this bit of information you might say"Hey,Aja, your niche is the immigrant  Home Buyer. "  Possibly.

Well, I truly enjoy working with first time home buyers, especially teaming up with a lender that cares and assisting single, low income families achieve the dream of owning a part of the American Dream.  Which, to this you would say, "That's it Aja, why don't you get your Work Force Housing Certification and work with this group of the population to do just that, obtain their piece of the American Dream.  Possibly.

After reading a blog on the luxury home market, I was tempted to obtain a designation in this about commissions.  Yet again, possibly.

Then I have a friend that is really on fire for the Seniors.  She is a Seniors Real Estate Specialist and she wears her designation pin with pride.  They are very sweet people, and who wouldn't want to help an older person find a great place to call home, especially since their needs change drastically with age.  Yep, you guessed it...possibly.

Hey, I think I figured it out, why don't I just use my skills to market to everyone and as my clients come, I will consider each one of them my individual niche,  this way all of my skills are best fitted to each person on a more personal level.  Hey, I believe I found my niche.

What about you?  What's your niche?   











Comments (10)

Kyle Hogan
My Florida Homes For Sale - Melbourne, FL
My niche is out of town buyers and sellers. Most of my marketing involves relocation.
May 12, 2007 02:36 PM
Springfield, MA
My niche is expired listings.......
May 12, 2007 02:43 PM
Julie Chapman
Julie Chapman Broker - Ormond Beach, FL
Sales in Palm Coast, Saint Augustine, Ormond, New

Land acquisition development and marketing for new construction - both commercial and residential



May 12, 2007 02:44 PM
1~Judi Barrett
Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

If the market is small, as it is here, brokers work with every kind of property to every kind of buyer.

May 12, 2007 02:48 PM
Linda Sanderson
Coldwell Banker Solano Pacific - Benicia, CA
I'm trying to find a niche, so I'm targeting first time homebuyers by sending mailers to non-owner occupied homes.  Good luck!
May 12, 2007 03:09 PM
Michael Eisenberg
eXp Realty - Bellingham, WA
Bellingham Real Estate Guy
I likie you haven't quite got it yet, looking at each client, where do they fit, I like the senior thing since ?I am disabled and can relate
May 12, 2007 03:11 PM
Frank Harris
Keller Williams Realty Centre - Columbia, MD

I work with a large amount of military relocation buyers and sellers, single woman and investor clients.


May 27, 2007 07:30 PM
Frank Harris
Keller Williams Realty Centre - Columbia, MD


I think it is great that you speak so many languages, I'm a little envious :)  

I am learning Spanish now, after Spanish I hope to learn an additional language.

May 27, 2007 07:39 PM
Aja Iglesias-Terrell
Exit PowerHouse Realty - Bowie, MD


The strange thing is that sometimes the hardest of the languages is English.  My children actually are fluent in a few languages that I am not, so can you imagine our multilingual home.  Take care and good luck on your Spanish lessons. 

Es mas facil que Usted. piensas!

May 28, 2007 09:43 AM
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents
Nice post, Aja. It got me thinking for a little while. Do I have a niche? I do think that I tend to get more first-time home buyers. So, I guess this is what my niche is at the moment... It's not something that I intentionally search for but it's something that are sent my way....
May 28, 2007 01:11 PM