Localism, Pennsylvania, & A Cry For Help...

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Services for Real Estate Pros with Auto & Home & Life Insurance throughout North Carolina

I don't mind humility.  It is the one trait I feel most of us lack the most.  I'm not talking about getting down on yourself, I'm speaking of reaching out and simply saying, "I live, help me learn."  It is one of the things this forum allows us to do...if we let it, allow it, enforce it, & embrace it.

Before I go any further, let me say I've lived in the state of Pennsylvania for 28 out of the 30 years I've lived here on planet earth.  I love the Steelers, have a soft spot for the Pittsburgh Pirates, and am not a huge fan of Philly fans, unless we are talking Professional Wrestling.  As far as the Eagles, Fliers, Sixers, & Phillies Fans...best of luck chaps, but I'll be rooting for the freaking Giants, Rangers, Knicks, &  Yankees if I have too. 

I love Bonfires, Keg Parties, Autumn, & Shoveling.  That's Pa in my book...Beer, Fire, Fall, & Blue Collar Work.  I live in Allentown now, so I don't mean to offend the Philly crowd....but I'm a Pittsburgh type of guy.  I come from a small town 2 hours North called Clarion, you may have heard of it, and after being here (In Allentown) for a large amount of time...I realize Billy Joel wasn't so off with the song.  Look it up, good tune.  Or, just click on the link provided.  But I do like it here in Pa, and am growing a soft spot for Philly fans along the way.  I'm growing Local.  Which leads me to...>>>>>>>>>>>>>>>

 

In my own marketing efforts, I would love to learn how I can better utilize the aspect of Localism on this forum.  Herein lies my cry for help.....so Betty Ford me on the Marketing Dilemma.  My dilemma is I love to learn, which is so opposite of how I was when I was attending and graduating high school & college.  I love to learn not only how professionals go about marketing to a local audience, but how a local audience responds to the marketing thrown at them. 

Let this post, for better or worse, be free for all to read & comment if desired.  Or, just email yours truly to teach me something I've always yearned to learn......The Power of Knowledge.

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Rainmaker
315,122
Brian Brady
San Diego VA Home Loans/858-777-9751 - San Diego, CA
858-777-9751

in my own marketing efforts, I would love to learn how I can better utilize the aspect of Localism on this forum.  Herein lies my cry for help....

1- Stop talking about the Steelers, Rangers and Giants in your locality.  Sports is one thing Philadelphians don't play with.

2- Adapt your mortgage posts to local issues:

Long Beach Mortgage Rate Shoppers- Move your ASS-ets

San Diego Mortgage Rate Shoppers: Move Your ASS ets ! 

California ARMs Dealer WACCs Long Beach Homeowners

ARMs around Long Beach
 
San Diego Mortgage Broker:Termites Can Eat Your Home Loan

I'm not so sure about the second part of my advice but as a former Philadelphian, I'm certain of the first! 

May 12, 2007 05:34 PM #1
Rainer
60,118
Steven Shewell
Primary Residential Mortgage, Inc. - Ephrata, PA
The Mortgage Maverick

Jason:

You have to be doing something right, because you are number 1 in the state.  This should bode well for you in the near future.

As to Localism, I too am searching desparately for a way to integrate it into my marketing plans.  There is one person on the PA list who has made a very healthy use of the Localism site, but I haven't been able to figure out how he has been doing it.

If you hear of any interesting/great ideas, I would really appreciate it if you would share the knowledge.

May 12, 2007 06:28 PM #2
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Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

Brian -  You are probably right on the first.  I'll leave that at that.  Thanks!

Steven - As I do hear of any interesting/great ideas...I certainly will keep you in the know.

May 13, 2007 12:20 AM #3
Rainmaker
788,065
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Jason,

Hi, former Clarionite here.

Hey, try posting on Localism about homes you have helped people buy, including a photo of the home.

Post to help them learn about the loan process, in a fundamental way.  The underwriting process is a huge part of the "mystery" of buying a home.  Help folks see what loan fraud is.  I think you have tons of blogging opportunity.

Keep the posts short with some meat in them.  Brevity is admirable and readable.

And lay low on the Philadelphia fans.  Those people are possessed... LOL

May 13, 2007 12:49 AM #4
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Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life
Hey Mike, thanks for the tip!  I'm going to have to check out your profile....small world.
May 13, 2007 02:34 AM #5
Rainer
119,269
Rob Robinson- Lehigh Valley PA
Bertrum Settlements (Title & Abstract) - Allentown, PA

A squealer fan.... just shoot me.

I haven't checked anything out on the web yet Jason - but if I keyworded (keyworded?) in Google say... Mortgages Allentown, Mortgage Brokers Lehigh Valley, Lenders ......etc....

Would your name pop up?  If not, WHOSE DOES, and WHY.  What is triggering others to be a high hit on a search?

I agree with Mike - informing the public is a nice way to start.  YOU may think 'everyone' knows the process, but you've seen me MANY times ask what appear to be silly questions - simply because for example, a Mortgage Broker uses an acronym... and forgets that EVERYONE doesn't know what that term may mean.

May 14, 2007 01:33 AM #6
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Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

Sardi's got a gun.

Rob -  I typed in Mortgages Allentown in the Google SE, First Choice Equity Group Inc. was 5th down on the first page....thanks to AR.  There are plenty of variables triggering how individuals & companies come up in a search....I'm still learning & trying to implement them to the best of my ability.

You are right, I should probably start informing about the so-called simple stuff that is everyday stuff to me, yet foreign to those outside the lending industry.

May 14, 2007 02:28 AM #7
Rainer
10,572
Meleny Ramos
Working Mortgages - Pottstown, PA
Possessed?  Don't mess with our sports fans but I won't go as far as to say we need deliverance.  Jason stop stirring trouble.
May 14, 2007 04:25 AM #8
Ambassador
535,281
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life
Trouble?  Me?
May 14, 2007 04:26 AM #9
Rainer
119,269
Rob Robinson- Lehigh Valley PA
Bertrum Settlements (Title & Abstract) - Allentown, PA

Plug in "Jason's Got a Gun"

http://www.youtube.com/watch?v=41ePsD07zU8

 

May 14, 2007 04:45 AM #10
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