Anchor Away - A Quick Tip For Sailing To The Top Of Google Search Results

Services for Real Estate Pros with Zillow

In this sentence "Please visit my website for more information on the neighborhoods of Wicker Park and Lincoln Park".  Wicker Park and Lincoln Park are referred to as "anchor text".  These are the words Google sees when trying to decide who is going to appear on the first page of search results. 

Compare that to this sentence, "For more information about the Wicker Park and Lincoln Park neighborhoods, click here".  Now, "click here" is the anchor text. 

Which would you rather come up in a search for, "Wicker Park" or "click here"? 

Make sure you accurately telling Google what your blog posts are all about, to help with relevant keyword search results. 

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Lori Coomey
Keller Williams Realty - Irmo, SC

Wow! Great information, Sara!  Thanks!

Mar 09, 2009 08:54 AM #1
Brent Johnson
Chase International South Tahoe Realty - South Lake Tahoe, CA

Always appreciate the web ranking advice! Thanks again.

Mar 09, 2009 09:09 AM #2
Shane OnullGorman
Eau Claire Realty, Inc. - Eau Claire, WI
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

It works as content on the blog itself but it also acts to tell google what the site is about that you are linking to which is why its so important to make this text relevant.

Mar 09, 2009 09:15 AM #3
Connie Lou Barnett
Real Living/Home Realty - Owensboro, KY

Thanks for sharing. I'll put that info to work for me.

Mar 09, 2009 09:19 AM #4
Robert May
Robert W May - Lethbridge Real Estate - Lethbridge, AB
Real estate consulting

That is a great tip, most people are unaware they should have relevant keywork links such as:

Lethbridge Mortgage Broker


Lethbridge Real Estate

If those are the terms you want to be found by.  Of course, if your business name is 'click here', then just disregard this advice, lol.

Mar 09, 2009 09:30 AM #5
Keith McMullin
Port Aransas Realty - Port Aransas, TX
Port Aransas Real Estate


Great point that is really fundamental...yet often overlooked.


Mar 09, 2009 11:12 AM #6
Kathryn Acciari
Century 21 Real Estate - Shrewsbury, MA
Brand Ambassador and Business Coach

Simple and easy - a highly useful tip.  Thank you, Sara.

Mar 09, 2009 11:23 AM #7
Ben Myers
The Broker Ben Group at Realty Idaho - Meridian, ID
CEO/Designated Broker

Great point.  It sickens me how uninformed I am on a lot of this stuff. 

Mar 09, 2009 12:06 PM #8
Tony Fantis
Fantis Group Real Estate - Salt Lake City, UT
Realtor,Principal Broker - Salt Lake City

An oldie but goodie.  I really appreciate the reminder...sometimes I can get distracted by other SEO ideas and website strategies and forget the most basic items.  I'm going back to my website right now to check my anchor text!

Mar 09, 2009 04:15 PM #9
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

Thanks for the info. I am guilty of the "click here" linking.

Mar 11, 2009 10:11 AM #10
Kelly Fisher

Great Advice! Give the consumers what they want without making a comitment or doing a lot of work -- can't wait to try it and see the results

Jul 01, 2009 01:23 PM #11
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