In this sentence "Please visit my website for more information on the neighborhoods of Wicker Park and Lincoln Park". Wicker Park and Lincoln Park are referred to as "anchor text". These are the words Google sees when trying to decide who is going to appear on the first page of search results.
Compare that to this sentence, "For more information about the Wicker Park and Lincoln Park neighborhoods, click here". Now, "click here" is the anchor text.
Make sure you accurately telling Google what your blog posts are all about, to help with relevant keyword search results.