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Leasing Furniture for Vacants?

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Home Stager with Triangle Home Staging & Design/Lasting Impressions

Hello Everybody!  This is my first blog and I am excited to be here.  My question is, "How do you charge for large scale furniture on a monthly basis?"  I have been staging for builders in my area for almost a year now and have had great success, but I charge at a three month minimum, which the builders don't have a problem with.  The houses are large and range from $1.3 million to $2.4 million, so they don't usually move within one month.

I get a lot of inquires about renting furniture on an monthly basis and I am not sure what to charge.  The furniture that I use in large in scale, because I stage large houses.  This being said I am not moving it myself and need to hire movers.  When I get these phone calls I usually ask them if they would consider accessory staging with some light furniture.  Have any of you had success with this and how do you structure it?

Thanks for the help!

Michele KurelichGreatroom

Cindy Richter
Interior Motiv Home Staging - Flower Mound, TX
IRIS Dallas, TX Home Stager
A lot of people are going to have different set ups and different prices.  I think here in Texas is totally different from other states as the cost of living is considerably less.  I do vacant staging with my own furniture and generally the rule of thumb is to charge 20% of what I paid for it.  Sometimes that works and sometimes it's higher (20% of retail) because "I think" it's worth more.  I have yet to have my furniture in a home for more than 30 days because it has sold under that, so renting furniture for 3 months doesn't work for me.  If you find out a sure fire formula, let me know!  Thanks
May 13, 2007 10:08 AM
Lori Kim Polk
Premiere Home Staging : Home Staging Services - Roseville, CA
Home Stager - Roseville, Sacramento
I use ala carte menus for clients. They seem to enjoy being able to pick and choose.   Most of my rooms are around $300, with Masters at $500 for over 1 mil homes. If you have your own inventory, you can charge what you think is fair.  Most of mine sell before three months too.  My Investors pkg. is one month.
May 13, 2007 06:03 PM
Marci Toliver
438-4642 - Mauldin, SC
Anderson SC, Spartanburg,Greenville SC, Home Staging
Michelle, this looks breathtaking!  I love it!  Welcome to AR!
May 14, 2007 01:54 AM
Sandra Hughes
Redesigned Spaces - Northern Virginia - Fairfax, VA
Redesigned Spaces - Fairfax County, Virginia
Can't you just charge the normal monthly fee of what the furniture should be rented for?  It will be cheaper for the client in the long run as they are not paying for 3 months total if the home sells in one or two months.
May 14, 2007 02:06 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes
Welcome Michele! Have you considered renting from national companies the larger scale and accenting with smaller pieces or are there no companies available? The 20% of RETAIL value is generally the amount I see charging - even the rental companies seem to use that scale but they also require the owner to add them to their HOinsurance policy or purchase separate insurance from them (I think it's like 12% of the base pkg.) so you would also want to consider what you're paying in insurance too and compensate for that in your bid - wear and tear, moving help storage man it all really adds up when it's not being used in our properties. Best of luck!
May 14, 2007 02:13 AM
Debra Rose
First Impression Home Staging & Redesign - Tracy, CA

Hello.  May I ask how you go about marketing yourself to a builder.  That is someting that I have really wanted to do but do not have the first clue about where to start.  I would appeciate your input.

Kimmie

May 15, 2007 12:12 PM
Penny Schoenbeck
AZ Home Styling & Redesign - Mesa, AZ
AZ Home Styling

Hi Michele,

This is a great question, what have you been charging so far? And how did you arrive at that fee? I would also like to know how you market to builders? It's something I've thought about doing, but I'm not sure how to go about it.

Thanks,

Penny

 

May 15, 2007 03:02 PM
Lori Kim Polk
Premiere Home Staging : Home Staging Services - Roseville, CA
Home Stager - Roseville, Sacramento

Michele,

I would be happy to share with you how I structure my monthly rental program.  You can take what you want from it and come up with what works in NC.  I do have inventory, but often have to rent from rental companies. Just e-mail me ;)

Lori

May 15, 2007 03:42 PM
Michele Kurelich
Triangle Home Staging & Design/Lasting Impressions - Raleigh, NC
Raleigh Home Staging and Design

Kimmie and Penny,

To target builders I would start with the Realtors who are marketing the community that is being built.  Also, in our area we have what is called Parade of Homes. You can contact a builder who has entered his home and ask if they would be interested in staging.  Where I live businesses will loan you merchandise just to get their name recognized. It is a huge marketing opportunity.  I started with one builder and now I have 10 that I work with.  I currently lease the furniture from a local interior design store and the bulider pays the monthly furniture lease and then my staging fee.  Good Luck

May 15, 2007 04:19 PM