Special offer

Branding yourself as an individual in 2009

By
Services for Real Estate Pros with MorSystems.com

Many of you work with a company that has a website. But, if you don't have your own webpage that you have control over, which individually brands online loan applications to you, you are missing out, or even worse your client's loan apps are going to someone else.

Even if you do have your own webpage within your company's website, it probably has a long, hard to remember web address to get to your page. You really should have a website for clients and referral partners to go, to learn more about you, get initial questions answered and apply online.

In 2009, commit to branding YOURSELF as an individual loan officer, have control over your website, talk about what you specialize in, offer tools like online loan apps and calculators, and VALUABLE content to gain you credibility through your website.

Own an easy webaddress, perhaps yourname.com or yournameloans.com - this both brands YOU as well as stays current even if you have to make a company change. You don't want your domain to include your company name in case you change companies down the road.

 

We offer free trials for individual mortgage websites here:

http://www.morsystems.com/websites/agent_sites/index.php

 

MorSystems
866-466-7797
info@morsystems.com

 

 

Comments(5)

Bob Foster
Century 21 Lanthorn R. E. Ltd. Belleville, Ontario - Belleville, ON

As a realtor and web designer, I would say that the decision is not between a company website and a custom site; the power is in using BOTH of them and making sure they are well linked. My Century 21 site is linked into a network with huge amount of traffic, but it is template that excessively restricts how I want to present myself. On the other hand, my business website (I won't spam with the address here) is a better presentation, but even with print ads, the company website linked to it, and Google Adwords, it is still a struggle to drive traffic to it. Use both.

 

Mar 10, 2009 10:54 AM
Shelly Whitworth
MorSystems.com - Carmel, CA

Thank-you for your comment Bob, most definitely use both!

If you can have your company site link to your individual site, it's an added plus, if someone finds you on your company site, they then feel like they've researched you on multiple websites. If your personal site links to your activerain, (have activerain open in a NEW window) they'll feel even more comfortable in choosing you -

The more comfortable your visitors, and the more valuable content you offer, the more likely visitors will choose you and ACT!

 

 

 

Mar 10, 2009 11:08 AM
Brent Johnson
Chase International South Tahoe Realty - South Lake Tahoe, CA

You are right, having your own website is a must!

Mar 10, 2009 11:20 AM
TIM MONCRIEF
Tim Monciref - Austin, TX
Over 2,000 homes sold…..

Thanks.  I just had the greatest compliment in a year or so.  My website company says that they send out my website as an example to sell clients.  Don't know whether to kiss them or sue them.  OK, maybe a hug will be a compromise........

Mar 10, 2009 11:27 AM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Hi Shelly

Real estate professional need a web site for their business/personal branding and a least one blog

Good luck and success

Lou Ludwig

Mar 10, 2009 11:32 AM