One of the most important lessons that I teach the Agents at the National Association of Real Estate Agent-Investors is the importance of building a group of people who rely on you as a trusted advisor.
Marketing guru Dan Kennedy calls tha group a "herd". Seth Godin has a book talking about a "tribe". We have called them network, database, list, sphere of influence, whatever.
For Investing Agents, agents who transform their businesses by working exclusively with investors, the "list" is the key.
These are the people who will buy properties year after year IF you are willing to teach them. To Teach them to want to buy properties, how to buy properties, why to buy properties, and how to buy more properties.
In a way, very unlike how "traditional realtors" work, an investing agent can actually create business.
An investing agent can TEACH to GROW RICH.
How do they do that? With media like this - blogs, articles, ezines, webinars, seminars, CDs, DVDs, newsletters, workshops, bootcamps - whatever it takes to help your buyers "get it" - that THIS is the perfect time to buy property, if you can overcome your fears of buying and holding or fixing and flipping.
The smart agents (the ones that I work with at the National Association of Real Estate Agent-Investors - shameless plug) transform their businesses by "nicheing" for riches (focusing on investors) and then building up a community, a herd, that has them as the leader, the trusted advisor.
Are you building a "herd" in your business that you can work with over and over and over again? If you say, "That's not the way my business works!", ask yourself, "Why can't you change it?"
I see too many agents working too hard for TODAY money without thinking about building a business that is long-term and sustainable. Are you prepared to TEACH to grow rich?
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