Some two plus years ago in the late fall of 2006 I was struggling to find success with an Internet marketing strategy.
Over the Previous 3 or 4 years I had several web sites that had not worked out. Finally I found what I believed to be a pretty_good_platform at Alamode.com. I chose a domain_name_for_Portland real estate that I thought might work well and set out to create the Worlds Greatest Site!
My web site offered me the ability to change the pages and add new pages at will. Which I did on a somewhat regular basis. Yet after almost 2 years the sight remained obscured amongst the myriad of other like minded individuals. For the search terms Portland Oregon Real Estate there were close to 2 million sites ( according to a Google_search ).
As I read more and more about search engine optimization I became more determined than ever to push my site to the top. Or at least close enough that I could be seen occasionally.
That is when I was first introduced to the Blogosphere and the world of Blogging. I joined two blog sites within days of each other. The first at Activerain and the second was a Wordpress_Blog. Activerain is a blogging platform for real estate minded individuals and for consumers as well who want to know what the Buzz is in Real Estate.
About a week later and after I had written a few posts on my two new blogs I went back to do another Google_search for Portland area real estate. After being totally obscure for years suddenly I was on page 35. I was stunned and encouraged all at the same time.
By the end of my third week of blogging I had moved up into the top 5 pages of Google where I remain today for a variety of different key words.
My strategy is an organic strategy that of writing blog posts using a variety of key words that I hope will be entered by consumers in the search engines that will lead them to me.
Today's strategy is much like those early days with a few new twists. My main Web Site www.portlandrealproperty.com has become more of a landing page.
While at my Portland Oregon Real Estate web site you can do an IDX_Search_for_Portland_Real_Estate . You can Find_a_Portland_School on a map or enter your address to find_the_Portland_School_for_your_home_address. You can also find Mortgage information, Mortgage calculators to help you to calculate what you might qualify for. There is also a link to Portland_public_Golf_Courses and many other links as well.
My main strategy though Starts with Blogging, is exposed through Social web Platforms and Listing sites, Teased by Twitter and eventually lands on one of my web sites.
I write 4 blogs, Herb's_Activerain_blog, Portland_Flips , Rose_City_blog, and The_Pickle.Each of these blogs have a life of their own and are updated differently as I see fit. I also belong to several Social Web Platforms like Facebook , Linkedin , Naymz and Twitter just to mention a few. There also a variety of Free Listing sites, Search Engine Sites, Photo Editing sites and Video editing sites where I have added my profile with links back to my web and blog sites.
The process begins by developing a blog post topic. I will generally create it on Microsoft Word as I am doing this one. Photo's and or videos if to be used will be shot and edited. Each of my blog posts are generally written for one of my blog sites. After uploading the text and adding in the photo's I then read and re-read editing where needed.
Next step is to upload the blog and the go to either Budurl or Tinyurl to shorten up the link for the blog post. Next step is to Tease the post on Twitter with a tag line like" On The Pickle ! A real estate Investor's Web site. http://budurl.com/s2jt "
This seems to be a good strategy for me at this time. Driving interested parties to my web Sites at Portland_Real_Property for information and searches, House_Hunt_Portland , Portland_Flipstwo automated email search sites allowing the buyer to enter their search criteria and receive daily updates of the MLS ( RMLS) . My third web site The_Pickleis an interactive IDX site which allows consumers to search live RMLS activity by Neighborhood on and intuitive interactive map with no sign up required.
I hope that you are finding success as well with your Internet Strategy. Please comment here and let us know what type of strategy is working for YOU!
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