Selling Your Home in Today's Real Estate Market - Getting it Ready

Real Estate Agent with Keller Williams

In my last article I discussed the importance of price when it comes to selling your home.  So now that you know and understand the importance of setting a competitive price let me ask you this question.  When folks walk into your home will they like it better than all the other ones in the same price range? 

Remember, the competition out there is fierce.  There are more homes for sale than there are buyers.  Here are some tips to help you get it sold! 

Remove emotions:  You may love your home but your goal is to sell and move so try to detach and be objective in this process.  Keep your mind focused on the end goal and look to the future.  You will love your next home even more.  Be prepared to change some of your décor and start packing away your loved pieces.  Homes need to be neutralized and buyer distractions should be minimized.  You want to make sure the buyer can imagine their own belongings in the home.

Staging:  In today's market staging your home is a critical piece to the marketing plan that will get your home sold.  In order to ensure your home is viewed and offers are brought take a critical walk through of your home with your Realtor®.  Start on the outside.  After all, the first thing a buyer notices about your home is the front yard.  I've had buyers refuse to even go inside a home because they didn't like what they saw when we first pulled up in the car. 

While I'm walking through your property I will take photos.  I bring these back to my office and load them up on my PC so I can evaluate them as a buyer would see them on the internet.  I will then return with a "to do" list for my sellers.  If I think it is necessary I will also provide a consultation with an Accredited Staging Professional (ASP).  This is one of two staging designations that the National Association of Realtors® recognizes.  These folks have been trained to stage your home to get it sold.  A qualified experienced stager can make a world of difference.  You would be amazed at the ideas they will provide. 


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