Looking for new ways to market your listings? Build a website for your individual listing

Services for Real Estate Pros with Design Smart Graphics

Example Single Listing Website

I know what you are thinking: "A website for each listing? Thats a lot of work!"

I agree it might not be worth your time for your listings under $200,000, but a website might be the ticket for your higher priced listings. It actually might help land listings because people will think, "Wow! They are going to create a whole website just for me!"

"Ok, I'm interested, how do I do it without lots of money and time?"

Hire me! Whoops how'd that plug get in there....Well actually you can do it on your own if you have a little tech savvy-ness. Here's what you need:

  • A domain like 123addresscityst.com. Buy it from a place like godaddy.com - $10 a year
  • Buy the hosting as well from godaddy.com or some other website hosting company. (preferably whereever you buy your domain, so you don't have to transfer the domain or set different nameserver info) - $60/year
  • Now that you have a domain and a hosting plan - call up a web designer/developer to set up a Wordpress blog. It only takes a couple hours to set up the blog so you might be looking at $50-$100. You will want to tell the person you hire to install the sitemap generator plugin that automatically updates the sitemap (found here) so google and yahoo stay up-to-date and find all the pages on your site. - $100
  • Once the blog is set up, you create posts on different areas of the home listing adding all sorts of content that Google and yahoo will place in their index.
  • TOTAL INVESTMENT: Around $200

It might take a little bit of learning the first time but once you get the hang of posting, you will love creating your own content. Another benefit is when people search for a specific MLS listings or home address, sometimes it goes to other realtor sites. Having a blog on a single listing will almost ensure you will be on top of google for those specific searches.

Other option to get more exposure for your listings:

  • Create a blog where you showcase all of your new listings on separate posts. This could be an extension of your own website. Blogs are naturally search engine friendly because you are creating relevent content about your subject, real estate.
  • Create a blog on free blog sites like blogger.com or wordpress.com

What ever website/blogging method you use, decide on it and stick with it for the best results!

Other Resources:


Good luck selling!

WEB - www.pgraphics.biz
BLOG - www.graphicdesigngreenville.com


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Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Thank you for your great tips/good advice.    Am going to look into this...makes sense for me, in my non-local area.  

Mar 12, 2009 03:52 AM #1
Joseph Abreu
Abreu - Waterbury, CT

I really like this idea.  I did it for a hotel I sold but never implemented the concept to residential sales. 

I just can't blog.  Its another commitment.

Mar 12, 2009 04:05 AM #2
Calvin Hanson
Design Smart Graphics - Greer, SC

I forgot to mention, wordpress has thousands of templates, which means no (or minimal) designing needed. Just do a google search for free wordpress templates.

To Li - I checked out your website. You are definately "non-local" in the Gulf Islands. I lived in Vancouver..Washington :) An option for you is a site built on a blog platform. In plain english, this allows you to have a blog and a website together. It allows you to edit your pages and your blog together. I think it would help you keep your content organized as well.

To Joseph - Blogging is a commitment. I guess a person has to weigh the advantages (increasted web traffic) and disadvantages (time commitment).

Mar 12, 2009 04:19 AM #3
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Calvin-are you a web page desinger or blog designer, or is there a difference?

Mar 12, 2009 11:36 PM #4
Calvin Hanson
Design Smart Graphics - Greer, SC

I am both! I design websites mostly. There is a difference between the two, but it's not big. A blog designer has to create templates for the blog software (like wordpress). A web designer can start from scratch and not worry about software except maybe internet browser issues.

Check out this site that showcases sites powered by Wordpress: www.welovewp.com
These sites are an example of how far you can go designing on Wordpress platform.  People aren't just using Wordpress for blogs, they are using it for CMS (content management systems).


Thanks for the question Evelyn,


Mar 13, 2009 12:50 AM #5
Fred Griffin presently on Leave of Absence
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

    We invite you back to ActiveRain in 2018!

Much has changed since you last posted to ActiveRain.  I encourage you to take another look at the website.  

  Best to you! 

Jan 03, 2018 07:15 PM #6
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