The following marketing strategies can help your client get their homes sold faster and with as little inconvenience to them as possible.
Tips for Marketing a Home in Today's Market
1. Do not overprice the home. Buyers today are looking for a bargain, and the seller in the end will likely have to bring the price down to meet market demands. The longer the home sits on the market, the stronger the negotiating position of the buyer.
2. Monitor local foreclosures. Foreclosures are costing seller's money and have become very aggressive opponents in today's market. If the seller's neighborhood has a lot of foreclosures, wait until they are sold before listing the home, if at all possible. If the seller cannot wait to list the home, it will need to be priced competitively with the foreclosures, which can dig significantly into the home's equity.
3. Occupy or stage the home. A vacant home typically feels cold and empty, while one that is still occupied has a warm, cozy feel, attracting more buyers. However, keep the personalization minimal; having neutral decor and paint colors will make it easier for a buyer to visualize their own style in the home. In some cases, it is a good idea to have the home professionally staged to bring out the nicer points of your home
4. Keep the home neat and clean. First impressions are usually what the buyer remembers about your home. If the home is presented in the best possible way, it will attract more positive attention.
5. List the home on a Friday. Most buyers are checking out new listings on Fridays so they can see what is new for the weekend.
6. Keep records of all updates. Sellers who keep updated records, photos and permits handy for the buyer to review will make them feel much more confident about buying the home, giving the seller a competitive advantage over other properties in the neighborhood.
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