This tip is a little bit on the advanced side but you should definitely check it out or forward it on to your site manager. Why? Anything to be number one ranked on Google.
If your webpages use images, image maps or photos, you should make use of the ALT image tag. ALT image tags are an extension to images which displays alternative text for users who cannot read images (such as Search Engines). This is most beneficial with search engines that index full text, because you are now providing search engines a textual representation of your graphics and the ability to index more content about your website.
The more images, the more advantage you have in using the ALT image tag, giving you room for more descriptions to include in search engines. This technique has shown to be quite effective, especially for users who have graphics at the top of their pages and with users who use a large number of images. The syntax for the ALT image tag is included below including a sample usage.
Key to success: Do not spam!!!!! Make your alt tags reflect the images and your keywords, but search engines will ignore tags that are stuffed with keywords. So just use one Term per tag and mix them up.
ALT Image Tag Usage
The ALT Image tag is an extension on the IMG (Image) tag used in standard HTML and is specified with the optional ALT combined in the IMG tag.
Usage:
HTML Tag:
"IMG"
General Usage:
<IMG SRC="URL" ALT="Insert your Alternative Text Here">
Note: URL is a standard web address to an image
Example Usage Image Tag Before
<IMG SRC="photo22.gif">
Image Tag After
<IMG SRC="photo22.gif" ALT="San Antonio Starter House">
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