MARCH MARKETING MADNESS - Tip #13: MAIL NEWSLETTERS with valuable local information

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Investor Marketing Tip - MAIL NEWSLETTERS with valuable local information

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Communicating hot topics on real estate to investors lets them know that you’re on top of the news. That's why you should MAIL NEWSLETTERS to clients and prospects, to show them you are a valuable resource that they can come to for their real estate needs. It's also a great way to gain referral business.

In your newsletters, it's important to have local information about the areas you serve. It's a also a good idea to write about upcoming events, your experience at a past event, and to make recommendations about venues that your clients would enjoy.

Once you have content that you can mail out in a newsletter, figure out who you should sent it to! Absentee owners are a great place to start. Being that they own investment property in the area you serve, it's a really good idea to send them information through newsletters.

To learn more about how to market to investors, try the real estate marketing tools, property management software, and other money saving tools from You can also find out more at our next 25 minute webinar.


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Terry Miller
Miller Homes Group - Tyler, TX
Miller Homes Group and Tyler Apartment Locator

I love newsletters with a good local twist. Great post and thanks so much.

Mar 14, 2009 10:35 AM #1
Tim White
Coldwell Banker Woodland Schmidt - Hart, MI - Hart, MI

Thanks for the post Niman! I am starting up a property management business for vacation rentals on Lake Michigan, and I like the looks of that TRex Global software. I will check it out more, but if anyone else has good software to recommend, and they have been using it for a while, I'd love to hear about it.

Mar 14, 2009 10:46 AM #2
Niman Singh
SimplifyEm - Fremont, CA
Property Management Software

Hi Terry, thanks for stopping by! I'm glad you liked the post.

Hi Tim, thank you so much! If anyone else has some good recommendations, I'd love to hear them as well! Everyone should certainly use what works best for them.

It would be great if you could let us know what you thought about our property management software - we are very customer focused, and any feedback that you have on how we can make the product better for you will help drive our product development.

Thanks again!

Mar 14, 2009 11:01 AM #3
Debra Cernick
DeShazer Ryan Realty - Libby, MT

Thanks for reminding me about absentee owners. A great source of folks who do not necessary need their property.

Mar 15, 2009 03:14 AM #4
The Niche Agent
The Niche Agent
Your Niche Is Our Niche

Speaking of "Newsletters", check out the awesome interview I did with Linda Schneider of Fast Newsletters on The Niche Agent. We talk about the most important things you should know when creating a newsletter, the value it can bring and why they are a simple yet effective strategy to grow your business.

May 28, 2014 12:14 PM #5
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Niman Singh

Property Management Software
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