First, I want to thank Thomas McGiveron for starting this group, and especially for the timing. My company is in Garden City, and we provide cutting edge marketing support services to the real estate community.
After a long planning process, and with the co-operation of Cablevision and other LI firms, I recently sent an email to over 20 LI Realtors announcing a bold new real estate sales initiative here on LI.
We are holding a webinar to go over the details, and I want to invite all members of this group to participate.
The topic will be the Rapid Results Real Estate Sales Program. Here's an overview. giving you some details of the program. Frankly, it is the most comprehensive real estate sales initiative ever done here on LI.
THE RAPID RESULTS REAL ESTATE SALES PROGRAM:
The program involves providing a service for Realtors and their clients with the goal of selling real estate in 60 days. It also includes selling the homeowners' estate and personal property. It also provides unprecedented brand building for YOU that you could never afford to do for yourself.
The plan is to offer home sellers (through their listing sales agent) a service to sell (or move to contract) their property in 60 days. 60 days. Here's how we plan to do it:
The property will be aggregated with 11 other properties in the area in a Sale Event, to be called, for example ‘Buyer's Opportunity Sale Event'. Each property/Realtor will be provided with:
consultation with staging professional
title/abstract search providing evidence of clear title
sales contract provided by local RE attorney, ready for buyer to edit/accept
TV ads from the best area channels for the properties/Realtors in the Sale Event. Up to 200 TV ads weekly at prime time for 8 weeks
mortgage commitment (not pre-approval) from lender bank in the area (I am not a mortgage broker).
After 60 days, a Sale Event to be held by a licensed auctioneer, to add finality to the Sale Event and hopefully motivate interested buyers who may be on the fence.
As a convenience to sellers, we will auction/sell their personal/estate property as a valuable add-on service during the marketing period ( a reasonable commission will be charged).
We also provide a mortgage acceleration service to your buyers, saving them hundreds of thousands in mortgage costs. Realtors can become affiliates in this program which pays significant commissions. For example, if 10 potential buyers are attracted by the TV ads, each Realtor can earn up to $1,750, exclusive of the sale of the property.
Realtors will perform their traditional role of interfacing with buyers. The service is mostly invisible to the public, and only the Realtors and represented properties will be advertised and seen.
We hope to do this at NO cost to the Realtor: no cost for making the TV ads - which can feature the agent as well as the property, no cost for airtime (we're talking about 1600 prime time spots in the 60 day period). No cost for the virtual tour, and no cost for the other services. I want to stress that in having all these services provided up front at no cost, the providers will be paid upon sale of the 12 properties ( or as many as sell) so everyone gets paid same as the Realtor - on the successful sale.
The cost is projected to be equal to 2% of the gross sales of the properties in the Sale Event. I need to add that if local providers have to lay out money, it will need to be up-fronted, but we're trying to eliminate this, so no promises, but here on LI, everything is falling into place and most are in agreement of working in this manner.
There are a limited number of "seatings" that our webinar software will accommodate, and invitations are being sent by request, so if I don't hear from you, I can't send an invitiation. I will be hosting the webinar along with a representative from Cablevision.
Please reply so I can add you to the invitation list.
We will be discussing how all the phases work together to make this Program possible. We have developed a large infrastructure , including advertising, that interfaces with your own services, making for a smooth launch of the Rapid Results service.
PLEASE CALL OR EMAIL if you have questions.
Again, I especially want to thank Thomas McGiveron for his initiative in forming this group.
Estates On Line, LLC