Branding is great but if the customer wants information, facts, images, maps, video and his/her time 
is just as important as Mr Broker's, maybe the smiling mug is secondary. Sure you need to have faith in the individual you give your real estate listing to, but from a buyer's perspective, do they really care if you are a zillion million dollar pin wearer or work for Blue Ribbon Realty? Nope. They want creditable, reputable but your sales performance is secondary to just getting them the facts easy, quickly whether it is during a visit to the office, on line, or reading a blog entry on a property you showcase. The service you provide is more important than your personality or charisma. It's nice if you are pleasant, easy to talk with but it still boils down with many to just give me the information I need right now. We no longer live barefoot, without power in the old cabin out on the back forty anymore.
A pioneer in the radio industry died recently who developed the Drake format. Bill Drake guided major market stations in Los Angeles, San Diego and San Francisco to number one ratings. How? Instead of announcers going on and on about this or that, it was a tightening up on the programming. You were music radio so play the music, talk less, have scripted one liners and set times to say them, but keep the music spinning. No dead air, put more music into your four hour shift. Songs were sped up too so when you heard the Rolling Stone's sing "Satisfaction" at 46.5 or 47 rpm, not the 45 rpm turntable speed, it sounded better. And when you tuned in another station, their version of everything dragged, sounded slow, not as good. Caution: This did not work with Karen Carpenter of the Carpenters..could sound a little chipmunk like. But you get the picture. And because songs finished a little quicker, you could squeeze in one more song an hour so your boast "More Music, All The Time" was ture. Intro the record over the song and know the intro time you had for the weather, time, your name. Don't talk about not feeling well, or how mad you are at your wife..you are there to enertain, to get listeners to work on time, to point out traffic jams but to never forget you are a music station. Keep the records spinning. Drake placed music - rather than disc jockeys- at the center of the broadcast and guided hundreds of radio stations thru the late 1960's and early 1970's.
Even though folks do not like automation, change, or standardization, as brokers we can streamline the process so we save our steps creating more time. And we save buyer steps too by always being on the look out for better, quicker ways to 
deliver the service simpler. Have you ever been watching the news and enjoying the person being interviewed but wished the jounalist/reporter would just stop talking so much, or would not try to be so funny or call attention to themselves? The announcer interfered with the interview almost competing for air/camera time with the news maker. The personality giving the news can interfere with the process of delivery or they can enhance the experience. As sales people, we need to know when to shut up, listen more or talk less by saying more in better easier to deliver ways. Let the property talk, the images and video and write up sing its praises. Information on property AND the area delivered crisply, quickly on your website, thru email, thru videos, thru podcasts 24/7. That's the real estate factory you work at.
Maine REALTOR Andrew Mooers - Maine Real Estate For Sale And Helpful ME Area Information
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