How many of you struggled in finding a domain name that either matches your business name or describes what you do in a very short space?
Our name of our parent company is One Day Redesigns, Inc. I know how challenging it can be to find the 
name that truly depicts your image and says it in a short and sweet way. Companies spend lots of money to get the right message across to their potential clients.
When we selected the name for our Redesign business years ago, there was someone else who already owned the domain name of: www.OneDayRedesigns.com. So, the next best thing was to use our full business name of www.OneDayRedesignsInc.com. We have used it for years. It has really been challenging for people to spell it correctly.
On a side note, you know the proverbial way that some people butcher your last and sometimes your first name? I know how hard that can be because it has been a challenge my entire life. My maiden name was Irene Judy Archuleta. (Yes, like David Archuleta from American Idol. I had the name long before he did!) The kids in school would continually get a kick out of how each new teacher at the beginning of the year would call out my name and really butcher it. I got everything from Irene Artichoke to Ilene Enchilada. No kidding. So, when I got married I thought finally I have a name that will be easy. My married name became Irene J. Woodworth. Guess what? People still butcher my name and I get everything from Arlene or Ilene Woolworth, or Woodward. So, now I tell people it is Irene, like "Goodnight Irene" and Woodworth, I am "worth more than all of the wood in the world!" That is what my late mother-in-law Barbara Woodworth said to tell people. People remember my name and who I am now!
Now back to domain names. We bought a few other domain names to possibly use in the future. Through time you get clearer in your marketing message. Through experience you discover what services you enjoy doing the most. That is just what happens in business.
We are in the process of simplifying and streamlining our business identity, marketing message and logo. We believe that there are always ways we can improve in our lives and business. We thought that now was the time to simplify our domain name as well. We still want to keep our business name of One Day Redesigns because it is very clear that in "One Day we can redesign your home or office." We wondered how we could change and simplify our domain name. What could we choose to make us memorable to others? I was tired of people forgetting to put an "s" on Redesigns or including the "Inc" in our name. Our new domain name is www.RedesignBoise.com.
Marketing Experts say it is best to match your domain name to your business name as close as possible. Sometimes the name you want is already taken. So, here are some tips that may help you:
- Do you have a domain name that matches your business name? If it is simple it will work. If your business name is not available or too long then are there other words you could use to describe what you do?
- Make it simple and easy to remember. What name can make you memorable? Is there something else that says what you do? Our new domain name is www.RedesignBoise.com because we want to Redesign as many homes as possible in the Boise Metro Area, where we live and do Business. Is that too big of a vision? I don't think so. Don't limit your vision or your dreams. You've got to shoot high to reach anything!
- What message or name will make you stand out from your competitors? What characteristics make you special?
- Did you know you can purchase a new domain name and keep the one you already have? You can have your old domain forwarded to your new domain. You can also add new email addresses with your new domain name that forward to your current email accounts. Most domain name providers allow you to have free unlimited email forwarding accounts. If this sounds too complicated to do, then ask your Webmaster to do it for you.
- How about including your city or region in your domain name, like www.RedesignBoise.com? This will do a few things for you. It will identify where you are located and do business, it will make you more user-friendly and community minded. Also the Real Estate community knows that when people are considering moving into an area, they will search on the Internet for services in that city. Your name will usually list higher than your competitors.
Stay tuned for our new logo and website changes.
I hope these ideas and tips help you to refine and market you in your best possible way!
~Have a Colorful Day!
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