Below are "before and after" examples of the same listing. It is a listing that I had a while back and for demonstration purposes only, I decided to initially enter the minimum information required by our local MLS in order to get a listing on the MLS. After initially entering the listing this way, I immediately printed out 3 of the most popular "report views" used by agents. Within a few minutes of entering the listing with the minimum information required, I went back in and this time entered all the listing information I typically include with all my listings, then printed out the same 3 report views so that I would have "before and after" examples. As you can see from the images below, there is a considerable difference between the different samples as far as marketing goes. In all 3 examples the one on the left has a great deal of white space, whereas the one on the right is full of information and photos.
Now ask yourself: "If I were selling my home, which type of real estate agent would I choose?"
This is just one aspect that separates the wanna-be's from the true professionals.
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