The goals of advertising are clear:
1) LEADS- to attract quality homebuyers to you and your listings
2) LISTINGS-to present you in a favorable way to potential home sellers
3) IMAGE- to help create and reinforce your image. To create, in the consumers mind, a preference to do business with you.
There are also some very basic truths we must keep in mind when it comes to advertising to the real estate consumer:
1) The consumer is looking for a home (show the home)
2) In print, they expect to see multiple homes, and on-line, they expect to see multiple photos of a home.
3) They will respond better when they see the home at its best (take good pictures)
4) They want to know where the property is located (at least proximity)
5) They want understandable and pleasing ad copy (clear and compelling)
6) They are interested in the price (tell them)
7) They want to easily contact you (dont make it difficult)
Good luck out there and I will be doing another blog this afternoon about THE BASIC ELEMENTS OF DESIGN.
Take Care!
Jeff
909-520-2410 jeff@catreb.com 
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