Heard It From the (Social Media) Grapevine

That's the name of the article that I'm talking about from today's issue of High Rankings Advisor...Jill Whelan wrote a great article about utilizing Social Media (like Twitter) for business purposes.  Jill made a point about how everything you do should not be about SEO (which is a crazy concept coming from a SEO expert!), that while you're on these social networks you should have already have found your target audience and should be relating to them...essentially bypassing the search engines, because you're already found!

I really encourage you all to subscribe to the High Rankings Advisor, it's a wealth of information about marketing your business through SEO and now apparently through Social Media.

In this article, "Heard It From the (Social Media) Grapevine", Jill details a great scenario about generating traffic to someone's website via @replies and explains how to track your results. 

How do you use your Social Media, especially Twitter...do you just mindlessly post what you're doing in your little 140 character updates, or do you see a bigger purpose?  Personally, I see both sides...people enjoy these sites for the personal interaction and there is just a ton of "fluff" (my word for useless nonsense) that does go on...but I have personally made valuable business contacts via Twitter and reconnected with some old ones via other Social Media venues as well.  It's all about how you choose to utilze them and spend your time.  This article makes some good suggestions, which I plan to make a more concentrated effort in following.  Do you?

Enjoy!