Welcome back to Part 2 of the ‘Top 3 Ways to be Invaluable to your Social Network.'
In the previous note we discussed the ‘1st Way to Be Invaluable to your Social Network' which is ‘Personal Value' and the three main areas that covered this are:
*Encouragement
*Friendship
*Partnership
Now here is the key question?
Have you given some genuine encouragement to someone lately?
Have you written down what friendship means to you, what type of friends you want to surround yourself with, and what type of friend you want to be to others?
Do you have some friends that you are creating partnerships with?
Learning how to be invaluable to your social network is just the first step.
Taking action is the next step!
Again, let me disclose that this is my personal opinion and belief on not only what I focus on to become invaluable to my personal social network but also what I look for in others who become invaluable to me.
So are you ready for the ‘2nd Way to Be Invaluable to your Social Network?'
Great!
It's ‘Professional Value.'
Professional value is all about the knowledge, expertise, resources, and credibility you provide to your social network in your targeted niche within a specific industry.
Let me give you an example:
You are in the weight loss industry and your targeted niche is ‘weight loss for busy executives.' In order to provide ‘Professional Value' to your social network you send out daily tips, articles, resources, and tools related to weight loss. You also post a daily or weekly blog about weight loss and more importantly how to lose weight while having a busy schedule. Maybe once a month you have a free webinar or audio download or podcast giving more great insight to weight loss for busy executives. Your social network starts loving you for the great value you bring and they want more of it!
So what's happening is you are not only building ‘personal value' from what you learned on the 1st Way to being Invaluable to your Social Network but now you are adding ‘professional value' as well.
Pretty powerful right?
I've met some great people from social networking that I really enjoy speaking with and appreciate big time. One of the things that every social media marketing plan should have that too many forget to focus on is both the ‘personal value' and the ‘professional value' of social media marketing. When you focus on both you can expect some incredible results from your efforts.
Now at this point, many of the responses I get are:
I don't have time to write a blog every day?
What if I get writer's block?
I'm not good at writing?
I don't know where to find great articles or resources?
Do you feel this way or know someone who does?
Don't worry!
Let me give you some hope and relief ok?
1st, you don't have to write a blog post every day.
Phew, right?
Personally I write a new blog post twice a week and that's it! You've probably heard that some people blog every day or several times a day! Don't be intimidated by this because all you need to do is first get started.
It's important that you set a schedule and stick to it so your readers get familiar with your blog post schedule. Also be sure to promote to your readers to subscribe to your blog feed. Now don't think that you have to write a long post every time or have to write your own content. You can also post reviews, opinions, and comments on resourceful links as well. You can also post your opinions on articles, videos, or other sources related to your industry.
Feel better?
2nd, you don't have to be a great writer.
One of the biggest mistakes when it comes to writing blogs or notes is that too many people 'talk at' their readers instead of 'talk with' their readers.
What does that mean you ask?
Your writing style should be conversation based so write like you're sitting right next to one of your friends. The more conversation based your writing is the easier it is for others to get a feel for you and your style of teaching. After reading several of my notes I'm sure you got a good idea of what my style is like and how I communicate best.
Now, let me share with you the ‘Three Don'ts of Writing' before we move on OK?
Don't try to be all things to all people!
Don't try to please everyone!
Don't ever compromise your values, beliefs, character, or integrity!
Got it?
Great!
3rd, there are countless places to find the best resources and articles related to your industry to stay informed and give insights on through comments and opinions.
Here are some suggestions to get you started:
*Follow the top bloggers in your industry by using Google's blog search at http://blogsearch.google.com/
*Read what the expert authors are writing about in your industry at http://ezinearticles.com/
* Use Micro blog search tool TweetScan to see what others are tweeting about in your industry at http://www.tweetscan.com/
When you focus on becoming invaluable on a personal, professional, and promotional level to your social network there is nothing that can stop you!
Stay tuned for becoming invaluable on a ‘Promotional' level to your social network!
Remember - "A professional writer is an amateur who didn't quit." ~ Richard Bach
Make it a great day!
Marco
President
National Entrepreneur Club
Marco Carbajo is a business credit specialist and social media marketing trainer. He is author of many credit related articles and is President of the National Entrepreneur Club. An on line membership community for entrepreneurs and business owners that makes building business credit and social media marketing Simple to Use, Easy to Understand, Effective for You and Affordable for Everyone.
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