I looked at the coupon. I looked at the girl. I read the coupon. I looked at the girl. I replied, "What's the catch? Do I have to sign up for something to get the free movie?" "Nope," she says. "Giant Eagle is offering a free movie rental to get you to try out the service. Just swipe your credit card and put in this promotional code and you'll get the movie free."
I looked at the coupon. I looked at the girl. I responded, "So when I put my credit card in the machine, will they bill me for something else?" In an exasperated tone, the clerk replied "Nope. It's just a free movie. Trust me. It really IS free."
Looking back on the experience, it brings to mind just how wary we are of offers. No matter how good it sounds, there's got to be something behind the scenes, in the smallprint... You get where I'm coming from.
Recently, I offered to give people free publicity on my blog by being my featured Twitter Friend of the Week. It wasn't specific to real estate agents, either - anyone could be my Twitter Friend of the Week as long as they followed me on Twitter. After about 10 or so folks, the well dried up. It seems no one else wants to be featured. I've been approaching folks and practically begging them to let me feature them, to no avail. I sent an e-mail out today offering to feature professional stagers for free on my blog, thinking I'd get a nice number of responses. So far, only one!
Does no one else out there in social networking land realize the value of cross-promotion? It is priceless, I tell ya! Priceless!
So many people think that if it's free so there's got to be a catch somewhere, right? Not always, folks. Not always!
~Renae - Market 4 Real!
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