What is your company marketing slogan or position statement?
Does it really say what you want it to say and if so does it grab the potential customer looking to work with you or your company? Our company has been in business for over 55 years and “Simply the Best” is the marketing slogan it has always used. Should it change over time and with the times? Can a marketing slogan work against you? Obviously a funeral parlor wouldn't use "people are dying to visit us." At least I hope not. A bank in Claremont New Hampshire had the slogan “small enough to know you, large enough to serve you.” I kind of like that. It’s simple and straight forward. So what is yours?
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