Selling in Today's Market

By
Services for Real Estate Pros with Tann Starr & Associates, Inc.

 

Scentmosphere is fascinating. Never used the word before but I may have to reconsider (LOL). Julia Vakulenko is definitely worth the read.

 

Selling in Today's MarketEven though now doesn’t seem to be the ideal time to sell your home if you can hold out, but if you must, you can take heart in knowing that small actions may make a difference in getting your home sold.

Scentmosphere isn’t exactly new but it is rapidly becoming a way to attempt to attract buyers.
So, right now take a deep breath. What kind of smellment is your home making?

Choosing to make a positive statement in the way your home smells is just another step in helping to sell your home faster. It’s the next step after curb appeal. Curb appeal gets buyers in the door but then they see and smell your home and begin to decide if this is the home for them. If it’s a vacant home it can be musty. But if it’s an active home it also could have odors of whatever activities that are going on in house.

Are buyers going to smell the over-sized dog that walks around the house after rolling in the newly-cut grass? Are they going to smell your son’s gym bag filled with dirty socks that has been buried deep in his closet for the last five weeks? While we certainly don’t all have the same preferences for scents, most would agree neither of those two things pose a welcoming aroma.

Candle fragrances such as the smell of freshly-baked cookies. Although not everybody likes to eat cookies but everybody enjoys the smell of cookies, and when I say everybody, there may be the exception here or there, but the vast majority would enjoy the baking smell. So we’re always fond of fragrances that are in the vanilla family.

Fragrances such as French vanilla, butter cream, and créme brûleé that mimic baking scents are welcoming and inviting for buyers. Scents register in our brain and frequently remind us of our past experiences. Creating pleasant aromas in your home can help the buyer to experience an emotional connection with the home.

When it comes to bathrooms, great rooms, or even basements it’s a good idea to try different fragrances. You may want to think of what we refer to as clean or fresh fragrances and those could be based in various fruits, so the citrus family is a really good one. However, there are some fragrances that you should avoid as they don’t tend to appeal to the masses or they have too strong an odor.

Sellers should use fragrances that will instantly be winners such as vanilla, kitchen spice fragrances, citrus, and the smell of freshly cleaned laundry.

With all the tips out there about selling a home, the scent factor is often the most forgotten.  If you don’t have a scent that you want in there, buyers are going to smell whatever is going on in that room. So if it’s been closed up or doesn’t have a lot of air flow, there will be more of a musty, damp, or a less desirable scent.  It just makes sense that if you want to create an appealing environment for buyers, pleasing scents should be part of the selling plan.

 

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Rainer
138,285
Melody Botting
Broker Associate PenFed Realty - San Antonio, TX
You Deserve The Best

I agree with her.  (that is a cool word).

Mar 22, 2009 12:01 AM #1
Ambassador
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C Tann-Starr
Tann Starr & Associates, Inc. - Palm Bay, FL

Melodious, it is, isn't it? Very useful concept, indeed. I shall have to quote her on it. :-)

Mar 22, 2009 01:55 AM #2
Rainmaker
2,479,338
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

"Scentmosphere isn't exactly new but it is rapidly becoming a way to attempt to attract buyers."  Firt time hearing that word, will have to use it myself.

Mar 22, 2009 03:10 AM #3
Rainmaker
2,095,550
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

You have to be very careful not to over scent.  If the scent is too strong, no matter what it is, it will become offensive.  Also, many are allergic, like myself to certain scents.

Mar 22, 2009 04:08 AM #4
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C Tann-Starr
Tann Starr & Associates, Inc. - Palm Bay, FL

Rebecca, I like the idea. The smell of baking cookies always makes me feel comfortable and at home. :-)

Sharon, I know what you exactly what you mean. :-)

Mar 22, 2009 05:14 AM #5
Rainer
41,017
Muffy collins
Bridgeport, CT

If the scent is to strong your buyers will think that the sellers  are trying to cover something up. I agree, a very mild scent is the way to go.

Mar 22, 2009 12:28 PM #6
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