The old saying goes "a picture is worth a thousand words", and it is true. I valiantly try to keep my customers and referral partners informed and educated about industry topics and more specific points pertaining to their personal needs and recent changes that would effect them. At times though, you can see the results of information overload taking their toll. A glaze rolls over their eyes and panic can be seen creeping in. You can almost hear their minds screaming, "enough"!
But pictures ... they can provide what fleeting words can't. Concrete reminders of important information and facts that can be hung on a wall or filed conveniently in a file (either on computer or cabinet), and called up later when needed. Pictures can evoke emotion and set mood. They sear images, time, place, feelings, and importance into the viewers mind.
So, each week I create a picture or flyer for my customers or referral partners that informs or reinforces an important topic for them. I've found that this visual form of communicating ideas, views, and facts seems to increase their retention and the response I receive.
Recently I worked-up a flyer about Reverse Mortgages and the facts and misconceptions that get bandied about regarding them. The feedback I received was very positive and I was informed that my flyer/information was hanging on many cubicle walls and offices. It also got reprinted and distributed to others not usually found on my contact list. This "rippling effect" especially pleased me, as it assists more people and also spreads the word of my services.
I've attached the flyer here. I hope that it fulfills a need and answers questions regarding these mortgages. As I have stated in prior messages, I only provide FHA Reverse Mortgages because of the vast safeguards contained within them for seniors. Counseling is required prior to taking out these mortgages and measures are taken to thoroughly educate and inform the interested borrower regarding the pros and cons of the loans. That way they, and their family or counsel, feel comfortable and at peace with their financial decision before proceeding.
This flyer does not begin to answer all questions that seniors may have, but it does address some of those most commonly heard. If questions still exist, please feel free to contact me for further clarification or information.
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