I’ve been writing a lot and networking with Realtors about blogging and using internet marketing to expand their businesses. It’s interesting, because I’m seeing a couple of different things right now. One, I see a few real estate people really growing around the nation, rising to meet the challenges of our current economic recession and benefiting enormously. And two, I see a LOT of real estate people really struggling. Many are quitting. I came across some tidbits yesterday and today that really make me wonder what’s happening in this business. I’ll get to that in a second…
I love real estate, but I know I can often make false assumptions that other people think like I do. Not so. In fact, sometimes people do the exact opposite of what I think they should do. Can you imagine? Ha. Example: when times get tough, I naturally turn it up, find new solutions and new ways of generating business and keeping things alive. Starting a blog and social networking and been a big part of that for me. Yet, I’ve seen some things lately that make me think it’s possible that most other Realtors are simply giving up. Is this true? I network with a lot of Realtors…c’mon and let me know if you’re out there trying to improve your career, or are you really just waiting for the market to recover?
In the process of trying to grow and mature the focus on this blog, I’ve thought of taking more of a real estate focus. I am in the real estate business after all…so in the process of researching some more real-estate focused keywords for this site, I’ve seen that there simply is very little demand for information about improving or growing your real estate career. For example, guess how many people searched for “realtor sales training” last month? 58.
“short sale training for realtors”…16
“real estate sales training”…1300
“real estate coaching”…2900
These might be numbers I can work with, because I honestly don’t need huge numbers to make my business work, but these numbers were staggering to me. Of course, this is only a very short list of all the keywords I pulled up. Out of well over a million real estate agents in the US, in the middle of one of the most difficult markets ever, and we only have a few thousand people looking for help, extra training or coaching of some kind. Can anyone explain this to me? If these were daily numbers, I still would have been surprised. But no, these are monthly numbers. To be honest, I am really amazed at how little my industry seems to be interested in helping themselves.