It was announced today that the Ann Arbor News will be closing it's doors in July after being the Ann Arbor Area's daily newspaper for 174 years.
They will be shifting their focus towards the Internet to AnnArbor.com just as real estate professionals have been doing for years. Although most homebuyers find their next house on the Internet and not from the newspapers, I still wonder how the effect of the newspaper closing will effect real estate in our area, if at all.
As for changing my business, all I have to do is delete a line in my marketing plan and will have more money available to invest in Internet marketing.
I do know one thing that will for sure happen as a result of the Ann Arbor News closing. I'll have to introduce my parents to the World Wide Web.
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