Cut-Throat Sales or Selling from the Heart?

Mortgage and Lending with Independent


What is Cut-Throat?

No, I am not referring to the act of Murder...I am referring to the definition of Cut-throat Sales & Competition.

Cut-Throat is the act of being relentless or merciless in competition or sales.  It's doing whatever it takes even if its to throw your competitors under the boss and getting that sale or winning the competition.  Its the act of throwing out all the rules regardless if its ethical or not.

Cut-Throat should not be confused with being competitive or having a strong passion in your business.  Ultimately, most successful business people are highly competitive and have a high desire to succeed.  There is nothing wrong in striving to be at the top of your game and being competitive.


Just Plain Wrong

So I am writing this post because I have been engaged with a very cut-throat fellow mortgage professional. I will call this guy "Bob" just for this story. Over the past few months Bob has been one of my biggest competitors.  

I would do quotes for this certain members only area we both have memberships too and he would follow on top with some sort of slander or unethical behavior which made Bob look good and me looking like a shady used car salesman.

I would just ignore the comments and proceed just being me, staying focused on my morals and letting my financial numbers and expertise speak for itself.

This of course infuriated Bob because he felt threatened that he had to stoop to levels that are way unethical and even to the point of harassment.


Selling from the Heart

Over the past few months, I have stuck to my guns and offered true numbers and incentives.  Bob was apparently bait-and-switching numbers, offering products he didn't have, putting down the other competition and saying false rumors and the list goes on.

I have always been told if you sell from your heart, your business will stay alive and your pockets will never go lonely.  I am happy to say this is very true indeed.

Last week, Bob was fired from my membership area and all the customers he have ticked off are now all coming to me.  Staying true to yourself and not stooping low as your competitor will pay off I am happy to say.

For all those people under pressure to give in and make that quick buck, I urge you to stick with your guns and sell from your heart.  Don't stray to the unethical side because it will eventually catch-up, if not now, soon.



Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Jean Terry 03/28/2009 10:44 AM
Real Estate Sales and Marketing
The Art Of Marketing You
True Mortgage Professionals
Selling Soulfully
POSITIVE ATTITUDE for the Weary Soul

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Marvin de la Vega
Realty Source Inc - Chula Vista, CA

The Golden rule prevails once again. Good for you, clients deserve only the highest standards of our fiduciary duty to them. Only the strong survive.

Mar 23, 2009 11:37 AM #1
Geri Sonkin
Douglas Elliman Real Estate 516-457-7103 - Merrick, NY
Long Island Real Estate & Staging Expert

We all have cut-throat competitors in our markets.  They have a loose if any connection to ethics and think nothing of throwing their peers under the bus if it furthers their cause.  Several people come to mind as I sit here and write this.  Nothing they could do would ever tempt me to respond in kind.  It only makes the whole industry look bad, besides, I have to look at myself in the mirror every morning and I damn well want to like the person who's looking back at me.

I'm with you 100% on this.

Mar 23, 2009 11:40 AM #2
Konnie Mac McCarthy
MacNificent Properties, LLC - Cobb Island, MD
Broker/Owner - VA & MD "Time To Get A Move On!"

It is sometimes hard to compete with people who are willing to be "cut throat" but good for you for sticking to your guns.....

Mar 23, 2009 12:24 PM #3
Kathleen Frawley
Keller Williams 916 730-4404 Elk Grove, Wilton, Folsom, Sacramento - Wilton, CA
South County Sacramento, 916 730 4404

What goes around, comes around.  Stay strong.  The other guy won't last long.

Mar 23, 2009 12:49 PM #4
Justin Williams
Independent - Virginia Beach, VA
Loan Officer
@Marvin - Only the strong will survive is the motto we have lived by for the past 2 years it seems huh? thanks for commenting @Geri - I like that comment about having to look at ourselves everyday in the morning, thanks for stopping by! @Konnie - thanks for the comment! @Kathleen - Definitely, I truly do believe in karma!
Mar 25, 2009 01:50 AM #5
Jean Terry
Keller Williams Realty Spartanburg, S.C. - Spartanburg, SC

Great post, thanks.

Mar 28, 2009 10:44 AM #6

Marvin,  Your post is wonderful.  Its true I think in all business aspects to stay true to your morals.  Its really in the end all that you have left is the memory of either all the good or bad decisions and how we have treated other fellow humans. 

Mar 21, 2010 12:31 PM #7
Throat ripping sales
The heck with this, I been doin cut throats sales my while life. I even slapped one of my clients. For me it's to only way to go. Pack light, rip people off fast, and make a move. I agree with you though. I've been to jail twice now. :(
Jan 11, 2011 06:35 PM #8
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Justin, what a great blog post! Suggested!

Most people look at business, and life, for that matter, with a “scarcity mentality,” meaning that there is a limited supply to resources and opportunities.  Scarcity mentality asks, “How can I increase my market share?”, “How can I get my piece of the pie?”, or “How can I get what I am entitled to?”  Abundance mentality asks, “How can I make the pie bigger?” or “How can I increase my market by adding new clients and helping them through my efforts?”

Apr 17, 2014 07:00 PM #9
Denise Garcia

I sell from the heart and truly care for my customers. I have many jealous people that hate me! I just pray for them and keep on getting better everyday! I strive for excellence!

Jul 17, 2015 03:14 PM #10
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