I dont know about you, but in my opinion, an open house is critical marketing strategy for todays market. I feel that I owe it to my clients to provide all areas of coverage when it comes to getting the listing exposure they need and expect. Even if it means doing a selfish thing and having them think I'm doing it for them.
The way I see it, is this, to attempt to make my listings stand out amongst all the others, I need to be proactive with my efforts. If that means holding open house and being known as the 'working' agent then so be it.
It's a good thing. As long as the sellers are okay with leaving the home for the day or afternoon, and it doesnt interrup their family, then I want to do it. It's the right thing to do.
When I set up, I get my directional signs up, make nice clean color flyers, remove them from the flyer box at the home, and then 'stage' the house. Walk thru and pick up what you see on the floor, then it's
SHOW TIME! After setting up shop and putting some low soft, elevator type music on, I'm ready for action.
Doing an open house is a fun event and usually very profitable for me. Where else do you get the general public to come to you and get to meet the neighbors, and fill out databank information, and not have to leave the room!
So, you might want to re-think open houses. There a great tool for meeting and growing your sphere! I figure it will take about 2000 people to input into my databank to make me a million dollar agent.
What say you?
Courage for the Journey!
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