Weathering the Storm Together

By
Real Estate Agent with Jennifer Ames Chicago - Coldwell Banker

Spring is on its way, a welcome change after a brisk Chicago winter. Bulbs are starting to sprout, buds are on the trees, and nature’s marvelous rebirth is right around the corner. Historically, spring is also that time of year when our real estate market comes alive, often with vigor. In years past, my residential real estate sales team and I averaged approximately 40% of our total year’s sales during Chicago’s “spring market.”

Believe it or not, our spring market is off to a healthy start this year. We have now written about the same amount of dollar volume as we did at this time last year, possibly a bit more. I attribute the fact that we are on course to our constant attention to pricing. All the beautiful brochures and online photos in the world won’t sell a home in this market if the asking price is too high. So, we have shifted how we communicate with our seller clients, and spot-on pricing is a frequent topic of discussion. While we are rarely getting the prices we would prefer, our clients who sell are relieved to be out from under their home and able to get on with their lives.

But our spring is not all joyful…

Read more at www.liveandplayinchicago.com...

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