5 Lead Generation Ideas Outside the Box

Real Estate Agent with Keller Williams Coastal Realty

We are all in the lead generation business more than we are in the real estate business. Without leads you are, quite frankly, out of business. Or soon will be. So we call past clients for referrals, set up expired listing campaigns and chase down FSBOs. Granted these are all excellent sources of business and you should never leave them out. But how about looking ahead to anticipate people moving. The following is a batch of ideas that may stimulate your lead generation activities.

  1. Attend moving, garage and estate sales. Not only might you find a good buy or three, but take the time to strike up a conversation with the person running the sale to find out about their real estate needs. Check your local papers and be prepared to be out early on Saturday morning.
  2. Marriage announcements in the paper and Bridal Shows. They may not be buying right away but it is part of their dream. Offer a seminar to Bridal Shows on "First Time Home Buyers and Tax Credits". Focus on the Grooms because the Brides and their Mothers have other things to think about.
  3. Birth Announcements. This is how I got my first listing. By sending "Congratulations on the New Addition to Your Family" cards. More feet in the house equals a need for more square footage.
  4. Read the business section of the newspaper (either in print or online) and see who is getting promoted. Your local Chamber of Commerce newsletter is also a good source for this information. Send a quick handwritten congrats along with the clip of the article. You will be amazed how thoughtful this easy action is. It makes you memorable to the recipient.
  5. Check your public records to see who owns homes in your area but live somewhere else. This can be an excellent double whammy. Market to the out of area owners and market to the renters in the home. Show them how if they can afford to rent a house they could possibly be ready to buy their own.

Well there you go - I am sure this is just the tip of the iceberg. I am interested to see what lead generation activities have worked for you. And thank you in advance for sharing!

(c) Shannon Aldrich, Keller Williams Coastal Realty Portsmouth NH 2009


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Pat Argo
Keller Williams Realty of Brevard - Titusville, FL

     Great reminders, Shannon! I used to get a couple of transactions every year as I went to yard sales, etc. with my spouse who always looked for tools, etc. Me? I looked at books, some dishes, things for my grands and mostly chatted with the people to see who and what they knew and if we had anything in common.

     I lost him last year and will soon be having my own spring garage sale! It will be interesting to see who comes around looking for all those tools I have no idea what to do with! And then later, I think I will go looking for books and other interesting things again! Life is good! Maybe I'll ask my grandaughter who recently moved about 35 miles away from me now in Florida vs Texas. And we can buid some new memories!

     Also I have specifically marketed my listings initially to occupants of non-owner occupied homes nearby. If they have kids, they usually like to stay in the same schools. I include suggested payments so they can compare to their rent. And on occasion, I have listed the home they rented after they closed on the new one.

     Thanks for the reminders!

Mar 24, 2009 04:52 AM #5
Melissa Sall
Sulek & Dutton Real Estate - Saint Clairsville, OH
Realtor ~ Belmont County ~ Ohio

Great ideas. I actually have a newsletter that I mail quarterly and I gather newspaper clippings with people in my sphere or those I want in my sphere and I mail the clippings with the newsletters. It has received a huge response!

Mar 24, 2009 06:26 AM #6
Rent 2 Own Land
843-410-8732 - Charleston, SC

Hey Shannon ~ Great idea! My mother-in-law is living in a house that we bought at a yard sale.

I appreciate you!

Bobby Wallace

Mar 24, 2009 10:42 AM #7
Kathryn Acciari
Cameron Real Estate Group - Shrewsbury, MA
RSPS, SRS, REALTOR(R) Sturbridge-Shrewsbury MA

Love your list of ideas, Shannon, and nice to hear that they can actually work.  I like #4 - a promotion provides the perfect reason to introduce yourself as well as build your business network.  Thank you!

Mar 24, 2009 11:58 AM #8
Cynthia McMahon
Keller Williams Realty Mid-Willamette - Corvallis, OR

Thank you for sharing those ideas. Now it's just a matter of getting the right systems in place so we can effectively and repeatedly use them. Best wishes for a positive return!

Mar 24, 2009 12:51 PM #9
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

They all sound like great ideas.  I bet there isn't much competition in them either...

Mar 24, 2009 01:29 PM #10
Jon Wnoroski
America's 1st Choice RH Realty Co., Inc. - Green, OH
Summit County Realtor

Hi Shannon - Great post!  You are correct; there are several avenues we can take to generate business.  I like your list and know I need to do more work in the areas you speak of.

Mar 25, 2009 12:01 AM #11
Teral McDowell
Referral Patners LLC - Murphy, TX

Some really good ideas; thanks for sharing. I need practice more thinking outside of the box.

Mar 25, 2009 02:14 PM #12
Ken Kelly
Benchmark Mortgage - Chesterfield, VA

Great post and thanks for the ideas. I like the yard sale one, very timely since its very close to "yard sales" time here and boy do we have a lot of them!

Mar 26, 2009 09:14 PM #13
Rick Huffman
Mortgage Banker - Kent, WA

Shannon, these are great ideas. I have done some of them but not all of them. I will try some this weekend.

Mar 27, 2009 02:51 AM #14
Jan Andrews
Town & Country Realtors - Belfast, ME

Thanks Shannon for the reminder.  We get busy sometimes and forget the basics!

Mar 27, 2009 06:06 AM #15
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Great ideas.  Will bring them to the front...again.

Mar 29, 2009 09:31 AM #16
Dee'Anna Wright
RE/MAX All Points - Roanoke, VA

I love all the ideas! I do like going to yard sales, what a great two/for! I always read the business section about promotions, never occurred to send a note. Thanks for great tips!

Mar 31, 2009 03:31 AM #17
Ginger Moore
Wilkinson & Associates Realty - Gastonia, NC


thanks for sharing all these great ideas! Will try and implement some of these shortly!


May 26, 2009 12:54 PM #18
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

I stumbled upon this blog while doing a search on "Thinking outside the box". This is a very good list. I would add Attorneys/Lawyers-People who are getting a divorce are going to be in the market to sell or buy a new house. Also a Open house Yard sale. It is a WIN/WIN situation. Thank you very much for sharing these ideas. Have a great weekend. Great post.

Jul 16, 2011 02:48 PM #19
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

Shannonn keep on posting you have some awesome ideas, i love them, birth annoucements might be hard to get addresses.

Jun 07, 2012 05:20 AM #20
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

I have gotten many at yard sales and estate sales for years. Thanks for sharing

Sep 29, 2013 11:33 AM #21
MarketingSoc 1
MarketingSoc - Scottsdale, AZ

Great ideas- Thank you!

May 28, 2015 09:25 AM #22
Debbie Hilton
ProStead Realty - Charlotte, NC

Thanks Shannon...Love the yardsale idea! My husband and I recently had a booth at a bridal show. No immediate sales, but was able to obtain a great data base for "First Time Home Buyer" email campaigns!

Oct 15, 2015 05:03 AM #23
Peter Mohylsky
Your Bucket List Broker along 30a

Thanks for these great ideas.  i would reblog this as a reminder for everyone else but that was not an option.  

Jun 09, 2016 06:37 AM #24
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NH & Maine Real Estate Seacoast
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