Spring Fresh ................. Business Resolution.

Sally Cheeseman's latest contest for the "POSITIVE ATTITUDE for the Weary Soul" Group, "Spring Cleaning & Fresh Ideas For Changing Times"! got me to do some spring cleaning in coming up with Spring Fresh Ideas by evaluating how I do business.

Everyone in sales is always looking for a new idea, marketing tool, website, or product that will reach-out to their client base and generate more referrals and business.  I feel that sometimes we spend so much time looking for ways to get more business, that we forget to just stop and ask ourselves one simple little question, "Why Do People Do Business With Me?"  As simple as this question is, there is even a more simple one that we need to ask ourselves in answering it, "Why Do I Do Business With Someone Else?"

If I can answer "Why Do I Do Business With Someone Else?" then it should make sense that others probably do business with me for most of the same reasons.  So over the last couple of days I have been asking myself that question, "Why Do I Do Business With Someone Else?", and it comes down to this for me:

• They are knowledgeable about what they do.
• They inspire confidence.
• They are POSITIVE people to be around.
  
• They go over and above what I would expect.
• They are availability when I need them.
• They always have time for me.
• They do not make me feel rushed.
• They return my calls RIGHT AWAY.
• They treat me with respect even when I ask stupid questions.
• They make me feel comfortable and at ease when I talk to them.
• They can be trusted.
• They have a great attitude.

There are probably other reasons that belong on this list, and those of you reading this please feel free to add them to you comment, but the ones that I have mentioned are big ones for me.  So if these things are so important to me in determining who I will give my business to, should I not also try to project the same to those whose business I am seeking?  The answer is obviously YES!!!  So I have decided to do a truthful evaluation of myself, do I posses these qualities.  If I do I need to make sure that I keep doing them or if possible improve on them.  If I don't, then I need to make it a priority make it one of my qualities, to make it a natural part of how I do business.  I know that it is a little to late for a New Years Resolution, so I will call this my "Spring Fresh Resolution", and one that I WILL KEEP.

I hope that you will also stop for a second while you are going through all those great new marketing tools that you are maybe thinking of using to generate more business, and ask yourself the same two questions that I am asking myself "Why Do People Do Business With Me?" and answer it by asking yourself "Why Do I Do Business With Someone Else?"

NOTE:  The picture of the flowers in the picture are from my front yard.  Even though it is not Spring yet here in Connecticut they must think so, because they are doing everything they can to come up, and make the us feel that Spring has arived.

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Info about the author:

George Souto is a Loan Officer who can assist you with all your FHA, CHFA, and Conventional mortgage needs in Connecticut. George resides in Middlesex County which includes Middletown, Middlefield, Durham, Cromwell, Portland, Higganum, Haddam, East Haddam, Chester, Deep River, and Essex. George can be contacted at (860) 573-1308 or gsouto@mccuemortgage.com