Set up Google Authorship Through ActiveRain: Super Easy

Real Estate Technology with ActiveRain


We recently announced that the ActiveRain domain is moving to In order to update your Google Authorship, you will want to make sure the links from your Google+ 'about' section back to your profile and blog on ActiveRain use the correct URLs.

Previously, when linking to my profile on ActiveRain from Google+, I used the URL:

In the new set up, I would want that link to be changed to:

In addition, for the place where I link back to my blog, I previously used:

In the new set up, I would want that link to be changed to:




We recently released a new feature on ActiveRain that easily allows you to set up Google Authorship inside of ActiveRain with very little hassle.


What is Google Authorship? Well there are a ton of articles out there that explain it much better than I ever could, but essentially it is your way of getting Google to trust the content that you write and attribute that content to you in the search results. If you pay attention, you'll no doubt have noticed something like this showing up recently in Google search results:

Google Authorship in action

This is a pretty big deal as Google rarely changes the actual display of their search results. We've all gotten accustomed to the standard 'blue link, green URL, black description' over the years so when they make a change, it tends to stick out. In fact, it's being reported that Google Authorship and having your picture display next to your result is increasing click through rates for posts that don't land at the very top of the search results.

Many of Google's recent updates are aimed at doing away with spam sites and trying to give their customers (read: searchers) the best results possible. The addition of Google Authorship is no exception as Google aims to try to build a profile of you as an author and get a better understanding of who is writing about what, and how valuable that content is to the people finding it (their customers).

So We Had to Make it Easy

Michael George recently wrote a series of posts about setting up Google Authorship on your ActiveRain blog. We couldn't appreciate his effort any more. In fact, after watching him assist many of you in setting it up in the comment section of his posts, we decided it was time to make it a little easier. We also know that any time Google makes a play and suggests you do something, we're going to go ahead and listen. So with thanks to Google and Michael, here's how you set up Google Authorship for your ActiveRain blog.


How to Set up Google Authorship

Step #1. The first thing you need to have is a Google+ profile. If you have a gmail account, or any kind of Google account, you already have Google+ set up. You just need to figure out where it is and get things all squared away there. Here is a post that walks you through setting up Google+ and some of the important things to consider.

Step #2. Make sure you are logged into Google+ on the browser you have open. While logged in to Google+, open another tab on your browser and navigate to and more specifically to the page on ActiveRain that allows you to edit your profile.

Once you get to the 'edit' page on your profile on ActiveRain, look for the little section on your profile that says "find me at" and click on the little pencil icon to the left of those words

Step #3: Once you click the little pencil icon to edit that section of your profile, Look for the area that allows you to sign in to your Google+ account. As long as you are logged into your Google+ account on the same browser, you will automatically be able to connect your ActiveRain account with your Google+ account.

Step #4: Once you have signed in with your Google+ account, the 'sign in' button will be replaced by two links. One link says 'import URL' and the other links  says 'verify'. First click the 'import URL' link in order to import the URL of your Google+ account. Then click the 'verify' link. This will ensure that ActiveRain is connected to your Google+ profile.

Step #5. Once you click the 'verify' link, you will see some additional instructions appear. These tell you the final step of setting up Google Authorship for your ActiveRain blog. For this part, follow the little link that says 'Google Plus "Other Profiles Links'. When you click on that, you will be brought to the 'About' portion of your Google+ account. From this page, scroll down until you find the Links section (It looks like the image below) and then click the 'edit' button.

Step #6: Once you are on the edit page, scroll down until you find the section titled 'contributor to' and then click the 'add custom link' option in the 'Contributor to' area. 

Once your ability to add a custom link appears, go ahead and use the first box to give the link anchor text and then paste your ActiveRain profile URL in the second box. You can see below that I named my link 'San Jose Real Estate News and Events' and I linked it back to my ActiveRain blog at Your blog on ActiveRain is located at your user name is). At that point, hit save and viola, you will have been confirmed as an author using Google Authorship. But there is one more step!

Step #7: At this point, you now want to also direct Google to your profile on ActiveRain. This will help ensure that everything lines up. In order to do this, from that same place you edited your 'contributor to' section, directly above that is a place to tell Google where you have a profile somewhere online. In this section, you will add a link to your profile on ActiveRain. Your profile link is something like: (where you replace 'arbob' with your own user name). Go ahead and put a link to your profile in the 'Other Profiles' section as shown below and then hit 'Save'. Now you're done!

Some advice on naming your link. Use anchor text that actually tells Google something about your blog. Don't just use 'my ActiveRain blog', or 'my blog' or something that doesn't utilize good anchor text. Think geographic and think about what you want Google to know about you as an author.

Once you are done, scroll down and hit the 'save' icon.


Why Isn't My Face Showing up Right Away?

Google doesn't actually promise to show your face in the search results at all. In fact, they reserve the right to do it if they want. And even if they decide to show your face because you have written such great content, it's not going to happen right away. Give it a little bit of time and check back on your search results every couple of days.

If you are wondering if you did everything right, you can head over here and run a test. When you get to that page, just take the URL of your profile or even the URL of one of your blog posts on ActiveRain and throw it in the field near the top of the page. If you did it correct, the results of the test should look something like this.......

Notice above in green where it says "Verified: Authorship markup is verified for this page." If you see that after you run the test from the link above, you're all good to go. Then it's up to Google when they will actually start showing your face in the results.

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Comments (340)

David & Kirsten Myers
Sold By Myers - Anthem, AZ Real Estate 623-551-1000 - Anthem, AZ
your local Anthem, AZ connection

Looks good, Bob.

Thanks for the help!

Apr 29, 2014 07:34 AM
American Brokers Realty Group
American Brokers Realty Group, Inc - Cape Coral, FL

This is a really well written blog. Keep up the god work.  I will use this usefull information in the future.

Apr 29, 2014 08:36 PM
Jaclyn Erwin
Jackson Erwin Realty, Inc. - Charlotte, NC

Okay, looks like I have another task to accomplish: setting up this Google+ Authorship. Just when I think I have a handle on things, there's something new to learn. Lovin It! 

Apr 30, 2014 01:32 PM
Art Welch
Superstars Realty - Buckeye, AZ

Thanks for the help.  I've made the change

May 01, 2014 07:26 AM
Chandler Real Estate Liz Harris, MBA
Liz Harris Realty - Chandler, AZ

Thanks for this help on setting this up through google.  Helps me with my Homes for sale in Mesa AZ page

May 01, 2014 10:39 AM
American Brokers Realty Group
American Brokers Realty Group, Inc - Cape Coral, FL

This is very useful and well written information.  Another amazing blog from you.  Keep up the good work.

May 02, 2014 10:46 PM
Michael Frank
American United Mortgage Corp. - Sandy Springs, GA

Thanks for the step by step. I got it done quickly!

May 12, 2014 05:50 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

Awesome! Just got set up, loved the Boot Camp which directed me to the Bog and the easy setup process! Thank You for Raining Down The Good Stuff!

May 25, 2014 06:50 AM
Jenna Michaud-Bonyadi
Twin Horse Realty - Santa Maria, CA
Horse Property Specialist, CA Central Coast

Great instructions! In 24 hrs my rich snippet showed in search results!!! Wasn't expecting that. And the blogging boot camp series tips on G+ boosted my rank to first page...awesome! 

May 29, 2014 03:41 PM
Amanda Thomas
Providence Group Realty - Plano, TX
​Broker, SRES®, BPOR, MCNE, ​Certified DRS Agent™

Hi there, is authorship important for short urls? (e.g., is not recognized, but the long url is.) If so, how do we configure in G+?

May 29, 2014 09:59 PM
Chandler Real Estate Liz Harris, MBA
Liz Harris Realty - Chandler, AZ

.  Interesting and informative.  Look forward to the next one.  Liz in Chandler

May 30, 2014 09:29 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Thanks for the reminder. Always more to do in this business and related marketing effort.

May 30, 2014 09:06 PM
Mark Neighbor
A O Home Solutions - Sell House Georgia - Buy House Georgia - McDonough, GA
Sell House Fast In Georgia

Thanks for the great information.

May 30, 2014 11:55 PM
Janell Kittleson
Rentec Direct - Grants Pass, OR
Rentec Direct

Thank you so very much!  I used your instructions just now and they worked perfectly!  Awesome!


Jun 03, 2014 05:36 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

My AR one was working for awhile, but I had to come back and clean some things up.


Any idea on how I can get this to work on my outside blog?

Jun 03, 2014 08:54 AM
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador


You should be able to set up authorship on your outside blog using this tutorial:

Jun 04, 2014 02:44 AM
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

Good information. This stuff seems pretty simple but tends to be more complex and time-consuming as I attempt it, and I am more computer-savvy than the average bear! My biggest struggle is that I am extremely busy and I have a hard time writing a blog and then creating the links, posting it to my different blogs and web sites, etc. If I could do it in 15 minutes, life would be so much easier!

Jun 23, 2014 11:44 PM
Alex Wang
Sereno Group - Palo Alto, CA
Silicon Valley Real Estate Evangelist

For some reason, the system won't let me add my branding/business G+ page... any thoughts?

Jul 12, 2014 11:54 AM
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador


I believe that everything on ActiveRain related to G+ is currently set up to handle your personal G+ account. 

I know that in terms of Google Authorship, at the current time you can only use a personal account to set up Google Authorship. 

Jul 14, 2014 05:12 AM
Jim Paulson
Progressive Realty (Boise Idaho) - Boise, ID

It appears that does not pick up our blogs here.  Is there something we can do to make that happen?

Feb 12, 2015 07:05 AM