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ActiveRain Guerrilla Marketing Station

Members: 476

Posts: 2443

Founded: 04/21/2009

Guerrilla Marketing is the use of unconventional marketing methods developed through with your own time, energy, and creativity. The term was coined by Jay Conrad Levinson in 1983 when his book by the same name was published. Since then, Guerrilla Marketing has become a worldwide phenomenon and has many thousands of small businesses compete with the Wal-Marts and IBMs of the world. Only posts that discuss marketing should be posted here. In other words, no picture only posts, and definitely no posts ranting and raving about sex, religion, politics, taxes, etc., unless you can show how you used them in your own marketing efforts. I will be the final judge of posts to be included here.