Rack publications, like Homes & Land, Fine Farm & Ranch and Luxury Home, are a step above newspaper classifieds. First, the photos are slick and in color, which is actually a giant leap ahead of your local Sunday classified ad.
Still old school you say? Not really. Rack publications have come a long way over the past decade or so, offering online and print ads, sometimes unlimited photos online, virtual tours and full motion video in some cases. Homes & Land offers direct mail programs, a personal website and the ability to create flyers for your listings.
Then, there’s the yummy Luxury Home magazine. Luxury home agents understand that their listings require not only a different type of marketing strategy, but that presentation is everything. With heavy stock pages and amazing photography, just holding the magazine makes you feel elegant.
If you use rack pubs, do your ads get the phone ringing? How’s the return on your investment dollar for these ads?
If you’re sold on them or have had nothing but bad luck with them, this is the spot to share your experience using rack publications as a tool to advertise your listings.
Make the most of your ActiveRain relationships and build new ones, by sharing your knowledge and experience with fellow agents.