BrandFace / Tonya Eberhart & Michael Carr, (Personal Branding for Real Estate STARS) (BrandFace, LLC)

We Help Real Estate Professionals Differentiate Themselves

Get to know BrandFace / Tonya Eberhart & Michael Carr

Tonya Eberhart is known as the Branding Agent to Business Stars. She is also the author of four books in the BrandFace® series. She grew up in Dawsonville, a small North Georgia town best known for making moonshine and launching the racing industry we know today as NASCAR.

After a move to Tallahassee, Florida to attend the renowned theatre program at Florida State University, she was soon to discover that she was out of place in the quirky, eccentric world of theatre.  So she used her acting skills for a more suitable purpose—vacuum cleaner sales.   While selling vacuums door to door to pay for her education, she happened upon the home of a radio station engineer who recommended her for a sales position, which began an eighteen-year journey in radio.

During this time, Tonya observed business owners who were featured in their own advertising and positioned as local celebrities in the market.  She was intrigued by this, and determined to help others achieve that same success.  She hand-picked clients whom she felt she could turn into the next radio star, and dragged them into the studio to record their commercials. The rest is history.

Today, Tonya is the founder of BrandFace®, LLC, the home of a book series, speaking series and marketing program for business owners, entrepreneurs and real estate professionals.  It combines personal branding with integrated marketing and is designed to produce business stars.  

Michael Carr is America’s Top Selling Real Estate Auctioneer. He has been an auctioneer since 1991 and has sold billions of dollars in auto, RV’s, heavy equipment and real estate. Since becoming a licensed real estate agent in 1994, Michael has been actively involved in the sale of over 68,000 homes and been licensed in as many as 27 states in the continental U.S. as a broker and an auctioneer. Overall, he has conducted over 6,500 auctions throughout the last 25 years.

Michael began his BrandFace® journey in 2013 when he became Tonya’s client. He jumped in with both feet and executed BrandFace® concepts so well that he transformed his business to become a sought after brand in North Georgia. He believed in the concept so much that he became the co-author of BrandFace® for Real Estate Professionals and eventually, a partner in the company.

Michael is currently President & CEO of Michael Carr & Associates, Inc., with three company divisions: auctioneer, real estate, and home improvement. He currently spends part of his week traveling to speak on behalf of BrandFace®, consult investors or conduct auctions, while balancing the rest of his time at his Jefferson, Georgia headquarters for real estate and construction services.

Tonya and Michael now have 4 BrandFace books in the series:  BrandFace® (for Business Owners & Leaders), BrandFace® (for Real Estate Professionals), BrandFace® (for Home Improvement Professionals) and BrandFace® (for Entrepreneurs).  They travel the world speaking to people who wish to take their personal brand--and their business--to a level of recognizable stardom.

BrandFace / Tonya Eberhart & Michael Carr's Blog Posts



Public Speaking, Personal Branding, Integrated Marketing, Writing

Specialties (2)
  • Personal Branding for Agents
  • Positioning for Agents
Languages (1)
  • English