Ernest O'Dell is the author of Guerrilla Real Estate Marketing and has been actively working with real estate agents, brokers and firms for over 20 years -- helping them develop marketing campaigns to increase their exposure and sales.  Finally, after 20 years of experience, he decided to put it all together in a book and make it available to the real estate industry.

He also assists real estate investors and businesses acquire financing when traditional avenues, like banks, say no. He has a video that you can watch online at Credit Wise

One of his premises is that real estate agents, brokers and small firms need to be agile and able to move quicker than the lumbering, bloated giants in the industry.  Setting yourself apart from the "rest of the pack" and defining yourself to your prospects will help you gain an upper hand over clichès.

Mr. O'Dell has made the book available free to all interested in learning how to integrate today's technology with their business.  He can also be contacted for marketing consultation.  His contact information is located in the book, and at his web site: http://guerrillarealestatemarketing.tripod.com/