Automated Homefinder is a traffic-driven CRM tool custom-built for our agents at Benchmark Realty, LLC.
Get to know Joel McDonald
My start in real estate:
I got my start in real estate when I bought my first home as a Freshman in College. (It was cheaper to buy a 5 bedroom house and rent to roomies than to rent a room in a house.) After convincing a few friends to do the same, I realized I could have made a commission doing so, and got my license right after graduation.
After a few years with Century 21, I decided to start my own company, Benchmark Realty, LLC (because I wasn't taking advantage of anything my brokerage had to offer and decided that cutting franchise fees and management splits would give me a nice little raise). Soon after starting my own company, a few of the agents in my old office wanted to come over with me. I decided that if I was going to manage other agents, I was going to earn my keep by making sure I never hired more agents than I could actively help find business for. That was the beginning of Automated Homefinder - a CRM & lead generating tool that our Colorado agents use to generate over 75% of their business.
Joel McDonald's Blog Posts
I got my real estate license in 1994, am the owner of our company, and I specialize in driving traffic to our websites and focusing on ways our agents can maximize conversion of that internet traffic.